another definition in the dictionary:
Sink_or_Swim_Sa-the practice of throwing new sales recruits straight into the field without formal training so that they have to learn fast or risk losing their jobs. See Sales Training.
Balance_of_Paym-the difference between the payments made to foreign nations and the receipts from foreign nations in a given period.
Reinforcement_A
advertising intended to reassure purchasers, to tell them that they have done the right thing in buying the particular product and to explain how to get the best results and most stisfaction from its use, the purpose of reinfrcement advertising is to maintain market share.
Reinforcement_A
advertising to reassure the buyer that the right product has been purchased.
see also:
Screening_Inter
an early stage in the sales hiring process when supervisors meet with applicants to arouse further i ...
another definition in the dictionary:
Sales_Contests-sales promotions aimed at members of a company's sales force, sales contests are competitions designed to boost sales and lift performance by offering awards or prizes to top-achievers in a sales team in a given period.
Lead_Generation-the activity of identifying potential customers.
Scrambled_Assor
an assortment strategy in which a reseller decides to carry dissimilar or unrelated lines to generat ...
another definition in the dictionary:
Buying_Allowanc-a trade sales promotion in which buyers are offered a price reduction for each carton, case, etc. purchased during the period of the promotion. See Allowances.
Direct_Mail_Adv-advertising direct to end-users by sending catalogues or other sales literature through the post.
Customary_Price
the traditional price, the price that consumers expect to pay for a certain product. ...
another definition in the dictionary:
General_Electri-a portfolio analysis and planning grid developed by General Electric, it uses a two-dimensional matrix based on industry attractiveness and business strength.
Possession_Util-the value given to a product by virtue of the fact that the purchaser has the legal right to own and use it freely.
Sales_Promotion
a marketing control measure used to determine whether the amount spent on sales promotion was excess ...
another definition in the dictionary:
Price_Wars-a conflict situation likely to occur in industries where products cannot be greatly differentiated, a decrease in price by one company will attract a large number of customers to it, forcing other companies to retaliate by cutting the price even further.
Deceptive_Prici-the pricing of goods and services in such a way as to cause a customer to be misled, an example of deceptive pricing is bait-and-switch pricing. See Bait-and-Switch Pricing.
AANA
abbrev. Australian Association of National Advertisers ...
another definition in the dictionary:
Purchase_Intent-the likelihood that a consumer will buy a particular product resulting from the interaction of his or her need for it, attitude towards it and perceptions of it and of the company which produces it.
Buying_Committe-a group within a retailing organisation or chain which has responsibility for the purchase of merchandise for resale.
