another definition in the dictionary:
Consumer_Durabl-a classification of consumer products consisting of goods with a long useful life, such as cars, electrical appliances and furniture. See Consumer Non-Durables.
Determinance_Mo-a model used in the study of consumer decision processes to evaluate alternative brands. The idea that consumers, about to make a purchase, will not be swayed in their product choice by any one product attribute, no matter how important, if all products possess the same amount of the attribute. Thus, the decision is made on the basis of a less important attribute. Other models of brand evaluation include the expectancy-value model, ideal brand model, conjunctive model, lexicographic model and determinance model.
advertising intended to reassure purchasers, to tell them that they have done the right thing in buying the particular product and to explain how to get the best results and most stisfaction from its use, the purpose of reinfrcement advertising is to maintain market share.
advertising to reassure the buyer that the right product has been purchased.
Multiple_Channe
the use of more than one channel of distribution to sell a product, eg. direct mail, direct to major ...
another definition in the dictionary:
Megatrend-a major movement, pattern or trend emerging in the macroenvironment, an emerging force likely to have a significant impact on the kinds of products consumers will wish to buy in the foreseeable future. Megatrends evident today include a growing interest in health, leisure, lifestyle and environmental issues.
ADI-See Area of Dominant Influence.
Market_Potentia
the size or value in dollars of a total market should all those who profess a level of interest in a ...
another definition in the dictionary:
FOC-abbrev. Front-of-Counter.
Field_Sales_Man-a sales manager whose prime responsibility is for the supervision of the sales force in its outside selling activities, generally, the field sales manager will have only minimal involvement in the internal, administrative sales management operations.
Service_Intangi
see Intangibility. ...
another definition in the dictionary:
Point_of_Purcha-a form of promotion used to support personal selling and advertising, displays, consisting of packages, signs, display cartons and so on (more common in the marketing of consumer goods) are used to provide additional product information and to impel on-the-spot buying.
Principle_of_In-a technique used in selling in which the salesperson, knowing the buyer's personal interests or buying motives, places emphasis on these in the presentation rather than on the features or benefits of the product.
Source_Attracti
in personal selling, the likeability or personableness of the salesperson. ...
another definition in the dictionary:
Browngoods-a classification of consumer durables which includes television sets, radios and hi-fi equipment. See Whitegoods.
Microscheduling-the allocating of the total expenditure on advertising within a short period in order to obtain maximum impact.
Embedding
a form of subliminal advertising, the concealing of imagery in various products and advertisements t ...
another definition in the dictionary:
Sales_Rally-a meeting or conference held specifically to motivate members of the sales team to greater efforts with a particular product or product range.
Sales_Aptitude_-tests used to determine the suitability of applicants for positions in the sales force.