another definition in the dictionary:
Product_Adverti-advertising in which a company promotes a particular good or service.
Electronic_Fund-a system commonly used in retailing in which a consumer pays for purchases by means of an electronic transfer of funds from his or her bank account to that of the store.
Relationship_Se
selling in which the primary objective is the building of long-term relationships with customers from which repeat business will flow.
see also:
Mental_States_A
see Formula Approach. ...
another definition in the dictionary:
Selective_Distr-making a product available in more than one outlet, but not in as many as are willing to stock it, also referred to as Selective Selling. See Distribution Intensity.
Slippage-in sales promotion, the percentage of purchasers who fail to redeem an offer made with the purchase.
Middle_of_the_R
firms in a market which do not pursue a clear marketing strategy. ...
another definition in the dictionary:
Performance_Pri- price can often offset other 'time prices'. See Non-Monetary Price, Time Price.
Brand_Switching-the changing of support and conviction for one brand to a competing brand. See Brand Loyalty.
Aided_Recall_Te
a method of post-testing the effectiveness of an advertisement or advertising campaign, respondents ...
another definition in the dictionary:
Dependent_Varia-the variables in a research experiment which are affected by manipulation of the explanatory or experimental variables. See Experimental Variables.
Build_Strategy
decision-making aimed at increasing market penetration of existing products into existing markets or ...
another definition in the dictionary:
Clutter-All non-programming time on radio and TV, this includes time given to advertsing commercials, station or channel promotions, station or channel identifications and program credits. Excessively high clutter levels may result in audience tune-out. See Clutter Level, Audience Tune-Out.
Rational_Appeal-advertising messages, usually product-feature based, in which advertisers attempt to achieve their objectives by appeals to logic and reason rather than to the emotions. See Emotional Appeals in Advertising.
Consumer_Market
buyers and potential buyers of goods and services for personal and household use. ...
another definition in the dictionary:
Shelf_Facings-the number of units of a product that are visible at the front of a retail store shelf, generally, high-volume categories will be allocated more shelf facings than low-volume categories. See Shelf Management.
Inventory-finished goods stored in a warehouse.
