another definition in the dictionary:
Countermarketin-marketing activity intended to abolish interest in, and demand for, a product.
Familiarity_Sca-a scaling device for measuring a target audience's awareness and knowledge of a company or its products. Responses are commonly recorded on a five-stage scale: 1. Never Heard of It, 2. Heard of It, 3. Know a Little, 4. Know a Fair Amount, 5. Know It Well. See Favorability Scale.
selling in which the primary objective is the building of long-term relationships with customers from which repeat business will flow.
Feature_Modific
a change made to any feature of a product in order to make it safer, more useful or more valuable to ...
another definition in the dictionary:
Recruiting-see Sales Personnel Recruitment.
Blanket_Contrac-see Blanket Purchase Order.
Containerisatio
the transportation of unitised and palletised goods by means of large crates or containers. See Pall ...
another definition in the dictionary:
FAMI-abbrev. Fellow of the Australian Marketing Institute.
Exclusive_Agree-agreements between manufacturers and middlemen in which the latter are granted sole rights to distribute a product within a defined territory.
Psychodrawing
a nonverbal, qualitative marketing research technique in which respondents use colours, shapes, symb ...
another definition in the dictionary:
Descriptive_Lab-a label on a product which announces the size, net weight, ingredients, composition, nutritional value, etc. See Label.
Discount_House-a retailer specialising in consumer durables and soft goods, attracting customers with low prices, typically, discount houses operate on low mark-ups and offer a minimum of customer service.
Shelf_Facings
the number of units of a product that are visible at the front of a retail store shelf, generally, h ...
another definition in the dictionary:
Average_Variabl-a measure of cost control, calculated by dividing the total variable cost of the goods produced by the number of units sold.
ESP-see Envelopes and Stubby Pencil.
Managerial_Judg
a forecasting method in which predictions about the likely level of sales for a specified future per ...
another definition in the dictionary:
Brand_Competito-competing brands of products which can satisfy a consumer's wants almost equally as well as each other. See Competitors.
Coupon-a popular form of sales promotion, distributed on the package of the product, by direct mail, or in newspaper and magazine advertisements, the consumer is usually offered 'cents-off' the next purchase upon presentation of the coupon.