another definition in the dictionary:
Ho_Hum_Products-a colloquial term used in reference to common, everyday items (such as paper clips, drawing pins, staples and scribble-pads) which cannot be differentiated significantly from those of competitors, purchasers of 'ho-hum' products will generally favour the cheapest available.
Greying_of_Aust-a term used to describe the ageing of the population, the median age of the Australian population has been rising steadily since 1960 because of a declining birth-rate and increased longevity.
Relative_Advant
the degree to which a new product is superior to an existing one, a major determinant of the rate of adoption of a new product. See Adoption Rate Determinants.
see also:
Brainstorming
an idea generating process commonly used in new product development, the process encourages open com ...
another definition in the dictionary:
Expense_Quota-the amount budgeted for a salesperson for expenses associated with making sales in a territory, used as a cost control measure by sales managers.
Marketing_Audit-the periodic, orderly, objective review, analysis and evaluation of an organisation's marketing structure, goals, strategies, action plans, performance and results.
Full_Nesters
a term used to describe the stage in the typical family life cycle in which the household consists o ...
another definition in the dictionary:
Brand_Identific-decisions relating to the type of brand to give to a product, four brand identity alternatives are available - single brand name ('Pal' dog food), product-line brand name (Sears' Kenmore home appliance range), corporate brand name ('Kellogg's Sustain') and corporate family name ('Heinz Baked Beans'). See Individual Brand, Family Brand, Corporate Branding, Product-Line Brand Name, Single Brand Name.
Point_of_Purcha-a form of promotion used to support personal selling and advertising, displays, consisting of packages, signs, display cartons and so on (more common in the marketing of consumer goods) are used to provide additional product information and to impel on-the-spot buying.
Mathematical_Fo
mathematically stated relationships or models used to derive forecasts from historical data. ...
another definition in the dictionary:
Corporate_Issue-advertising in which an organisation states publicly its position on a controversial issue. See Advocacy Advertising, Corporate Advertising.
Sales_Administr-a marketing control measure used to determine whether the amount spent on sales administration in a given period was excessive, total expenditure on sales administration is expressed as a percentage of total sales revenue for the same period.
Kinesic_Communi
body language, communication by body movement - posture, stance, hand movements, winking, head noddi ...
another definition in the dictionary:
Channel_Leaders-see Channel Captain.
Market_Segment-a group or sector within a heterogeneous market consisting of consumers or organisations with relatively homogeneous needs and wants, those within a market who will respond to a given set of marketing stimuli in a particular way. See Market Segmentation.
Non_Profit_Orga
organisations that buy and distribute goods and services for reasons other than the return of profit ...
another definition in the dictionary:
Accessory_Equip-goods and materials purchased by organisations for use in production, administrative, clerical or marketing activities, but not directly in the manufacture of finished products.
Marketing_Plan-a detailed, written account and timetable of the objectives, methods to be used by a firm to achieve its marketing goals.
