another definition in the dictionary:
Decoding-the step in the communication process in which the receiver accepts and interprets the message. See Communication Process, Encoding.
Guaranteed_Pric-an assurance given by a manufacturer to a marketing intermediary that if the wholesale price of a product is lowered while the intermediary is still holding stocks, the difference will be refunded, the purpose of the guaranteed price is to encourage the intermediary to order a large quantity of the product with confidence.
the degree to which a new product is superior to an existing one, a major determinant of the rate of adoption of a new product. See Adoption Rate Determinants.
FOB_Pricing
see Free-on-Board Pricing. ...
another definition in the dictionary:
Hard_Sell_Appro-an approach to selling in which the salesperson puts pressure on the buyer to make a commitment to purchase, an approach typical of the period of the 'selling era' from the 1930s to 1950s.
Economic_Enviro-factors in the economy, such as inflation, unemployment, interest rates, etc., that influence the buying decisions of consumers and organisations.
Sales_Branch
a manufacturer's office established simply to facilitate sales, no manufacturing is done at this loc ...
another definition in the dictionary:
Reseller_Market-the market consisting of wholesalers and retailers who buy products for resale purposes.
Grade_Label-a tag, sticker, label, letter, mark or symbol which identifies the quality or grade of a product offered for sale. See Label.
Authoritarian_L
a style of leadership characterised by an insistence upon obedience to authority. See Democratic Lea ...
another definition in the dictionary:
Prestige_Pricin-a pricing strategy in which prices are set at a high level, recognising that lower prices will inhibit sales rather than encourage them and that buyers will associate a high price for the product with superior quality, also called Image Pricing. See Psychological Pricing.
Horizontal_Co_O-shared advertising by two or more members at the same level of a distribution channel, each paying part of the total cost.
Arbitrary_Metho
see All-We-Can-Afford Method. ...
another definition in the dictionary:
Microanalytical-a descriptive model, designed to communicate, explain or predict some real system or process, in which there is a dependent variable and a relatively large number of independent, determinant variables. See Model, Macromodel.
GNP-abbrev. Gross National Product
Opportunity_Cos
the value of the benefit forfeited by choosing one alternative over another. ...
another definition in the dictionary:
Buying_Allowanc-a trade sales promotion in which buyers are offered a price reduction for each carton, case, etc. purchased during the period of the promotion. See Allowances.
Negotiated_Pric-a price agreed upon for the supply of goods or services by both buyer and seller.