another definition in the dictionary:
Corporate_Famil-see Family Brand.
Diseconomies_of-see Economies of Scale.
Relative_Market
the size of a company's share of the market compared to that of competitors.
see also:
Galvanometer
a scientific instrument used in marketing research to measure the reaction of a subject in a study t ...
another definition in the dictionary:
Selling_Up-a practice in selling aimed at convincing the customer to buy a higher-priced item than the one originally enquired about.
Battle_of_the_B-a term used in reference to the often intense competition between manufacturers' brands, wholesalers' brands and retailers' brands. See Distributor's Brand, Manufacturer's Brand.
Lifestyle
an individual's way of life as shaped by his or her interests, attitudes and opinions. ...
another definition in the dictionary:
Flag-an area on a product label which interrupts the design to announce a special offer or similar promotion.
Slotting_Allowa-a fee paid by a manufacturer to a supermarket chain for shelf space for a new product, also referred to as the Stocking Allowance, Introductory Allowance, Shelf Fee or Street Money.
Differentiated_
the division of a heterogeneous market into relatively homogeneous segments so that the needs and wa ...
another definition in the dictionary:
Screening_Inter-an early stage in the sales hiring process when supervisors meet with applicants to arouse further interest in the most promising and to identify those who are unsuitable.
Psychological_N-innate human feelings of deprivation related to an individual's mental well-being. See Needs, Physiological Needs.
Full_Service_Re
a marketing research firm which can offer a client a complete range of services, including problem d ...
another definition in the dictionary:
Advertising_Fed-an association representing the interests of Australian advertising agencies.
Samples-products distributed free of charge to prospective buyers to promote future purchases.
Product_Warrant
see Warranty, Express Warranty, Implied Warranty. ...
another definition in the dictionary:
Media_Vehicle-a specific medium for the transmission of an advertiser's message.
Infomercial-a word coined to describe a particular type of commercial, for print, TV, radio, etc., in which a company promotes its own product while offering valuable information and advice on an important public issue. For example, Volvo may seek to increase awareness of its product and its safety positioning by producing an infomercial on road safety.
