another definition in the dictionary:
Place-one of the four controllable variables (with product, price and promotion) of the marketing mix, the delivery of a good or service to a consumer, also referred to as Distribution. See Distribution, Marketing Mix.
Campaign-a related selection and execution of IMC activities to achieve marketing communication objectives.
the size of a company's share of the market compared to that of competitors.
Lifestyle
an individual's way of life as shaped by his or her interests, attitudes and opinions. ...
another definition in the dictionary:
Possession_Util-the value given to a product by virtue of the fact that the purchaser has the legal right to own and use it freely.
Dumping-a practice in which a firm sells its product cheaply into a foreign market undercutting the domestic price.
Information_Flo
the information about products, potential customers, consumer needs and wants, etc. that is passed f ...
another definition in the dictionary:
Media_Plan-a blueprint for a firm's advertising, giving details of the media mix, the specific media vehicles and the media schedule.
Market_Testing-introducing a new product and marketing program into a market on a limited basis in order to test both before a full launch. See New Product Development.
Intangible_Prod
the unobservable characteristics which a physical good possesses, such as style, quality, strength, ...
another definition in the dictionary:
Secondary_Resea-the collection of marketing research data using previously published sources. See Primary Research.
Price_Inelastic-buyers' insensitivity to price, when the percentage change in quantity demanded is less than the percentage change in price, consumers are price-insensitive. See Price Elasticity.
AIDCA
acronym for Awareness, Interest, Desire, Conviction, Action, mental states which supposedly lead a p ...
another definition in the dictionary:
Boston_Consulti-a tool, devised by the Harvard-based Boston Consulting Group, for use in product and strategic business unit (SBU) planning, the matrix, based on the percentage rate of market growth per annum and the market share relative to the market leader, allows the planner to categorise each product or SBU as a 'Cash Cow', 'Star', 'Question Marks' (or 'Problem Child') or 'Dog', and to develop marketing strategies appropriate to each category's propensity to generate, or use, cash. See Cash Cows, Dogs, Question Marks, Stars.
Customer_Record-a card, slip or computer file on which is recorded pertinent facts about a prospect or customer (name, address, account history, etc.) as an aid to making a sale when next contacted by a salesperson.
Single_Source_D
marketing research information, collected from the same source - by people-meters and scanning devic ...
another definition in the dictionary:
Freudian_Motiva-the theory that a consumer's buying preferences are dictated by unconscious motives, and that visual, auditory and tactile elements of a product may evoke emotions which stimulate or inhibit purchase. See Motivation, Maslow's Theory of Motivation, Herzberg's Theory of Motivation.
Customer_Orient-see