another definition in the dictionary:
Pressure_Sellin-see High Pressure Selling.
Purchase_Allowa-see Off-Invoice Allowance.
Reliability
the accuracy with which data in a marketing research study has been collected, a reliable marketing research study should produce similar results if repeated.
see also:
Consumer_Resear
marketing research into the requirements, opinions, attitudes, etc. of consumers. ...
another definition in the dictionary:
Macrosegmentati-the division of a market into broadly defined groups, each with its particular needs and wants, prior to further division or segmentation on the basis of more narrowly defined needs and wants. See Market Segmentation, Microsegmentation.
Aesthetic_Needs-see Self-Actualisation Needs.
Non_Monetary_Pr
that which it costs a consumer, other than money, to buy a product, the non-monetary price of purcha ...
another definition in the dictionary:
Channel_Mix-the degree of intensivity selected for the distribution of a product. See Exclusive Distribution, Intensive Distribution, Selective Distribution.
Audience_Tune_O-a phenomenon which occurs when relatively large groups of a radio or TV audience drop concentration, or stop listening altogether, for a period, audience tune-out may result from high clutter levels of commercial advertising or station or channel promotions in the non-programming time. See Clutter, Clutter Level.
Arm_s_Length_Pr
the price which various governments force companies to charge to discourage 'dumping' abuses, the ar ...
another definition in the dictionary:
Administered_Ch-see Administered Vertical Marketing System.
Marketing_Era-the period following the end of the Second World War which saw the emergence of the marketing concept as the prevailing trend in business.
Retailers
members of the distribution channel who sell directly to the consumer. ...
another definition in the dictionary:
Modes_of_Transp-the range of methods available for the shipment of goods - air, rail, road, sea, pipeline, etc.
Brand_Personali-the feeling that people have about a brand as distinct from what the product can actually do.
Personal_Income
the wages, salary, etc. earned by an individual. ...
another definition in the dictionary:
Product_Flankin-a competitive marketing strategy in which a company produces its brands in a variety of sizes and styles to gain shelf space and inhibit competitors.
Action_Plan-see Action Program.
