Marketing Dictionary

another definition in the dictionary:

Economies_of_Sc-reductions in the price per unit of marketing or manufacturing a product as the quantity marketed or produced increases.

Advertising_Sta-a body comprising representatives from the retail trade, trade unions, academics, advertising agencies and the media established to administer voluntary advertising codes and to provide a vehicle for consumer complaints about advertising.

Remarketing

marketing activity intended to encourage renewed use of a product in which market interest has declined.



see also:

Place_Strategy
the element of a firm's decision-making concerned with developing an efficient and effective means o ...

another definition in the dictionary:

FABS-acronym for Features and Benefits Selling.

Psychological_D-the advertising of a product at a heavily reduced price, as in 'Was $49.95, now only $35.00', the practice may be illegal under the Trade Practices Act unless the reduction is a genuine one.

Motivation
that which provides the inner drive for a person to act. ...

another definition in the dictionary:

Shopping_Goods-consumer goods that the customer typically compares for suitability, quality, price, features, etc. before selection and purchase. See Convenience Goods, Specialty Goods.

Average_Revenue-a measure used in price setting, calculated by dividing the total revenue by the number of units sold.

Group_Influence
members of a family, peers, opinion leaders, etc. who have an effect on a consumer's spending or pur ...

another definition in the dictionary:

Reseller-a middleman, one who buys merchandise to resell it at a profit.

Idea_Screening-see Screening.

Free_alongside_
a pricing approach in which the manufacturer pays the freight cost to the wharf, costs associated wi ...

another definition in the dictionary:

Freight_Forward-firms specialising in the supply of transportation services, by buying large volumes of land, sea, air and pipeline transportation at low rates, they are able to offer attractive rates to small businesses whose products they combine into large shipments.

Merchant_Wholes-an independent marketing middleman buying and taking title to goods and reselling them to retailers or industrial users. See Full Service Wholesaler, Limited-Service Wholesaler.

Adaptivising
a planning philosophy implying a firm's intention to continue to maintain, and expand, its present o ...

another definition in the dictionary:

European_Econom-a group of European nations acting as a trading block, limiting trade barriers among members and applying common tariffs to products from non-members.

R_and_D-abbrev. Research and Development.


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