Marketing Dictionary

another definition in the dictionary:

Physiological_N-innate human feelings of deprivation related to an individual's biological well-being. See Psychological Needs.

House_Accounts-see Direct Accounts.

Reminder_Advert

advertising aimed at reminding a target market that a product is available as opposed to informing or persuading it, typically associated with products in the mature stage of their life cycle. Also referred to as Retentive Advertising. See Advertising Objectives.



see also:

Price_Cycle
the regular, periodic fluctuation in the price of a product, especially of an agricultural product, ...

another definition in the dictionary:

Assumptive_Clos-a closing technique in which a salesperson simply assumes that the purchaser has agreed to buy the product, and proceeds to write up the order, wrap the merchandise, etc. See Close.

AIA-abbrev. Advertising Institute of Australia.

Divisional_Sale
a sales manager with responsibility for the sales activities of one of the operating divisions of a ...

another definition in the dictionary:

Limited_Line_De-a department store which carries a narrower range of merchandise than a full-line department store, typically, a limited-line department store will be characterised by high-quality merchandise and high prices.

Marketing_Depar-a division within a company with responsibility for the planning and co-ordination of all marketing activities.

Competitive_Pos
an organisation's ranking in its industry by size and business strength, hypothetically, each compet ...

another definition in the dictionary:

CIF_Pricing-see Cost-Insurance-Freight Pricing.

AFMA-abbrev. Associate Fellow of the Marketing Association of Australia and New Zealand.

Percentage_of_S
a method of setting a budget for promotion in which the sum to be expended in a given period is a fi ...

another definition in the dictionary:

Sink_or_Swim_Sa-the practice of throwing new sales recruits straight into the field without formal training so that they have to learn fast or risk losing their jobs. See Sales Training.

Retail_Advertis-advertising by retailers direct to consumers.

Computer_Modell
constructing and manipulating computer-based simulations of marketing situations to examine the cons ...

another definition in the dictionary:

Mental_States_A-see Formula Approach.

Data-facts or information gathered in a marketing research study. See Primary Research, Secondary Research.


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