Marketing Dictionary

another definition in the dictionary:

Functional_Midd-see Functional Wholesalers.

Comparative_Adv-advertising in which a firm names a competitor's product and compares it with its own, also called Comparison Advertising. See Competitive Advertising.

Reorder_Level

see Economic Order Quantity.



see also:

Monitoring_Time
part of the non-monetary price a consumer pays for a product, the time it takes individual to work o ...

another definition in the dictionary:

Central_Busines-the region of a city where retail and other businesses are concentrated, with a consequent high volume of traffic.

Place-one of the four controllable variables (with product, price and promotion) of the marketing mix, the delivery of a good or service to a consumer, also referred to as Distribution. See Distribution, Marketing Mix.

Bonus_Plan
a scheme for additional payments to salespeople to be made at the discretion of management for a par ...

another definition in the dictionary:

SRO_Technique-see Standing Room Only.

Marketing_Consu-independent marketing specialists hired by companies, usually on a short-term contract basis, to advise on a wide range of marketing matters, including marketing planning and management, marketing research, marketing communications, etc. See Marketing Intermediaries.

Buying_Signals
signs or indications, verbal or nonverbal, that tell a salesperson that the buyer is ready to buy. ...

another definition in the dictionary:

Short_Term_Prof-a pricing objective in which a firm aims to make as much profit as possible as quickly as possible, maximum market penetration and long-term profit considerations are ignored.

Modified_Rebuy-a buying situation in which an individual or organisation buys goods that have been purchased previously but changes either the supplier or some other element of the previous order. See Buy Classes, New Task Buying, Straight Rebuy.

Micromarkets
markets in which the volumes of demand are relatively small owing to the fragmentation or splinterin ...

another definition in the dictionary:

AIO_Statements-expressions of a person's attitudes towards, interests in, and opinions of, a product. See Psychographics.

Maturity_Stage_-the third stage (after introduction and growth) in the life of a typical product, in maturity, the product is well-known, has some loyal customers and strong competition. See Product Life Cycle, Introductory Stage, Growth Stage, Decline Stage.

Merchant
_an independent marketing intermediary. ...

another definition in the dictionary:

Business_Mix-the combination of businesses in which a firm is engaged.

Comparison_Pric-a pricing method in which the price for a new product is set by comparing the benefits it offers to those of other products in the same category.


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