another definition in the dictionary:
Psychological_P-pricing intended to influence the customers' perception of the actual price of a product, two common forms of psychological pricing are odd pricing and prestige pricing. See Odd Pricing, Prestige Pricing.
Multidimensiona-a multivariate statistical technique concerned mainly with the relationships, differences, similarities, interaction, substitutability, etc. among behavioural data.
Repositioning
arranging for a product or brand to occupy some other clear and distinctive position in the market and in the minds of target consumers than that which it presently occupies, repositioning may be necessary or desirable if sales expectations are not being met, or to allow for the introduction to the market of a new product or brand, or similar. See Market Positioning.
see also:
Problem_Solving
an approach to selling in which the salesperson works with the buyer to evaluate alternative solutio ...
another definition in the dictionary:
AANA-abbrev. Australian Association of National Advertisers
Divisional_Mark-a marketing manager with responsibility for the marketing activities of one of the operating divisions of a company.
Entry_Barrier
see Market Entry Barrier. ...
another definition in the dictionary:
Geocentric_Appr-an approach to global pricing in which affiliate or subsidiary companies supply information about local market conditions and the corporation then sets prices accordingly to maximise profits in each national market. See Adaptation Approach to Pricing. Extension Approach to Pricing.
Promotional_Cam-a coordinated series of promotional efforts built around a single theme and designed to achieve a specific objective.
Mark_Down_Ratio
the difference between the original selling price of an article and the price to which it is reduced ...
another definition in the dictionary:
Real_Positionin-the modification of a product offering so that it delivers more satisfactorily the benefits that buyers of this kind of product desire. See Market Positioning, Repositioning.
Licensing-the granting of permission by one manufacturing organisation to another to use a registered brand, symbol, process, patent, etc.
Narrowcasting
a term used in reference to cable television in the U.S., where cable TV stations, with specialised ...
another definition in the dictionary:
Promotional_Cam-a coordinated series of promotional efforts built around a single theme and designed to achieve a specific objective.
Bundling-the practice of offering two or more products or services as a single package at a special price, also referred to as Bundled Pricing. See Unbundling.
Loading_Objecti
one of a three possible aims or objectives (with loyalty objective and trial objective) of a consume ...
another definition in the dictionary:
Exclusive_Deali-an arrangement in which a manufacturer prohibits a marketing intermediary from carrying competitors' products.
Retailers-members of the distribution channel who sell directly to the consumer.
