another definition in the dictionary:
Just_In_Time_Pu-see Just-In-Time Inventory System.
Logistics-activities involved with the orderly and timely acquisition and transportation of materials required for production, and with the storage, handling and despatch of finished goods to customers.
the degree to which a sample of consumers in a marketing research study represents the characteristics of the population as a whole.
Prototype_Testi
the trialling of a sample of a newly developed product on selection of customers from the target mar ...
another definition in the dictionary:
Multiple_Unit_P-offering a lower price per unit for the purchase of two or more products of the same type when bought together than when units are bought singly.
National_Accoun-major accounts which are sometimes served by a separate salesforce because of their importance. Account specialists try to meet their special needs and to develop close relationships with key personnel. Also referred to as Direct Accounts and House Accounts.
Distribution_St
see Place Strategy. ...
another definition in the dictionary:
Horizontal_Chan-discord among members at the same level of a marketing channel, eg. wholesaler-wholesaler discord or retailer-retailer discord. See Channel Conflict, Inter-Type Channel Conflict, Vertical Channel Conflict.
Advertising_Age-a firm specialising in the creation, design and media placement of advertisements, and in the planning and execution of promotional campaigns. See Full-Service Advertising Agency, Limited-Service Advertising Agency.
National_Sales_
a sales manager with responsibility for the nation-wide operations of a sale division. ...
another definition in the dictionary:
Idea_Generation-the first stage in the new product development process - the sourcing of ideas for new products, important sources include the firm's own R & D work, focus groups, competitor's products and suggestions from customers, distributors and salespeople. See New Product Development.
Alternative_Clo-a closing technique in which a salesperson presents two alternatives in an attempt to get a commitment from the buyer to one, (eg. 'The red or the black?', 'Cash or card?') See Close.
Marketing_Imple
the activities involved in putting marketing strategies into action in order to achieve marketing ob ...
another definition in the dictionary:
Prototype_Testi-the trialling of a sample of a newly developed product on selection of customers from the target market .
Product_Based_C-see Product Form Competitors.
Indirect_Compet
advertising intended to stimulate purchase of a particular brand at some future time. See Direct Com ...
another definition in the dictionary:
Price_Discrimin-a pricing strategy, generally illegal, in which a seller charges different prices to marketing intermediaries for the same product. See Differential Pricing.
Geographic_Vari-area or regional differences used to segment a market.