another definition in the dictionary:
Copy_Strategy_S-a document prepared by advertising agency executives as a guide for their creative staff in the preparation and execution of an advertisement, the copy strategy statement describes the objectives, content, support and tone of the desired advertisement.
Joint_Demand-a situation in which demand for a product rises and falls with demand for another product with which it is used.
Representativen
the degree to which a sample of consumers in a marketing research study represents the characteristics of the population as a whole.
see also:
ASIC
abbrev. Australian Standard Industrial Classification. ...
another definition in the dictionary:
Inner_Directed_-one of three broad groups of consumers (with Need-Directed Consumers and Outer-Directed consumers) identified in the Stanford Research Institute's survey of American lifestyles, inner-directed consumers, representing about twenty per cent of consumers in the U.S., buy to meet their own inner-needs rather than in response to social norms. See Value and Life Style Program (VALS), Need-Directed Consumers, Outer-Directed Consumers.
Brand_Switching-the changing of support and conviction for one brand to a competing brand. See Brand Loyalty.
Conjunctive_Mod
the idea that consumers establish minimum attribute levels which acceptable brands must possess, whe ...
another definition in the dictionary:
Desk_Research-see Secondary Research.
Benjamin_Frankl-see Balance Sheet Close.
Likert_Scale
ch respondents indicate their level of agreement with a statement by choosing the appropriate respon ...
another definition in the dictionary:
Staples-a sub-category of convenience goods consisting of frequently purchased foodstuffs. See Convenience Goods.
Product_Modific-any substantial change made to the attributes (size, shape, colour, style, price, etc.) of a product, modification of a product is usually undertaken in an attempt to revitalise it in order to increase demand.
Non_Family_Hous
singles and non-related individuals living together, the increase in the number of non-family househ ...
another definition in the dictionary:
Selling_Agent-see Agent.
DAGMAR-acronym for Defining Advertising Goals for Measured Advertising Results, after the title of a book by Russell H. Colley (New York: Association of National Advertisers, 1961). See DAGMAR Approach.
Open_Promotion
a sales promotion which is advertised widely and available to all who wish to enter. See Closed Prom ...
another definition in the dictionary:
Money_Based_Com-other organisations offering products on which a company's potential customers might spend their money. See Competitors, Product-Based Competitors.
Product_Modific-any substantial change made to the attributes (size, shape, colour, style, price, etc.) of a product, modification of a product is usually undertaken in an attempt to revitalise it in order to increase demand.
