another definition in the dictionary:
Oligopoly-a market situation in which there are only a few sellers, in an oligoplistic situation the marketing action of one firm will have a direct effect on the others.
Manchester_Man-an old term for a salesperson, originally used in reference to salespeople hired by textile firms in Manchester, England, in the late eighteenth century to sell the goods produced by the developing factory system.
Researcher_Cont
a form of nonprobability sampling in which the researcher selects the respondents in a marketing research study. It may result in researcher bias.
see also:
Goods_Services_
the idea that products contain elements of both goods and services in varying degrees. ...
another definition in the dictionary:
Free_Samples-see Samples.
Push_Strategy-promotion to members of the marketing channel (mainly by means of personal selling) rather than promotion to end-users (mainly by means of advertising, sales promotion and publicity) to facilitate the flow of a good or service from producer to final consumer. See Pull Strategy, Push-Pull Strategy.
Starch_Readersh
a technique for post-testing advertising effectiveness devised in 1923 by Daniel Starch, at that tim ...
another definition in the dictionary:
Marketing_Contr-activities involved in checking that marketing action plans are producing the desired results, and the taking of corrective action if they are not.
Performance_Pri- price can often offset other 'time prices'. See Non-Monetary Price, Time Price.
Forecasting
predicting future variables, such as the level of sales in a given period, the environmental factors ...
another definition in the dictionary:
Base_Point_Pric-a pricing method in which customers are charged freight costs from a base point, the base-point may be chosen arbitrarily, but the location of one of the company's manufacturing plants is commonly used. Also called Basing-Point Pricing. See Delivered Pricing, Phantom Freight.
Corporate_Logo-a mark, design, symbol, etc. used to identify, and reflect an appropriate image of a company or organisation, a form of institutional reminder advertising.
Decision_Making
choosing between alternative courses of action using cognitive processes - memory, thinking, evaluat ...
another definition in the dictionary:
Business_To_Bus-see Industrial Marketing.
Audience_Attent-the degree to which a target consumer is likely to pay attention to an advertisement in a particular media outlet, for example, the audience attention probability of an advertisement for a new shampoo is likely to be greater in a women's magazine than in a daily newspaper.
Single_Source_D
marketing research information, collected from the same source - by people-meters and scanning devic ...
another definition in the dictionary:
DMA-See Designated Marketing Area.
Merchant-_an independent marketing intermediary.
