another definition in the dictionary:
Question_Marks-a classification of products or strategic business units used in the Boston Consulting Group Product Portfolio Analysis. Question Marks are products characterised by low market share in a high growth market, also called Problem Children.
Arbitrary_Metho-see All-We-Can-Afford Method.
a form of nonprobability sampling in which the researcher selects the respondents in a marketing research study. It may result in researcher bias.
Informal_Market
the part of a marketing organisation made up of the many working relationships that develop over tim ...
another definition in the dictionary:
Expressive_(Soc-one of four social styles (with Amiable, Analytical and Expressive) commonly used to classify salespeople and their customers, Expressives are characterised by high assertiveness and high responsiveness.
Alternative_Adv-advertising which uses media other than the traditional media, examples of alternative advertising include advertising signs on parking meters and supermarket shopping trolleys, in-store video screens, etc.
Blocked_Markets
markets, especially in foreign countries, to which entry permission is refused, or in which it is no ...
another definition in the dictionary:
Scaled_Response-questions requiring respondents to a survey to rate a company, product, service, etc. on a scale provided.
Budgeting-the process of financial planning of income and expenditure for the firm's various activities - marketing, promotion, advertising, personal selling, etc.
Product_Life_Cy
a concept which draws an analogy between the span of a human life and that of a product, suggesting ...
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Selling_Proposi-see Unique Selling Proposition.
Free_on_Board_P-a pricing method in which a producer bears only the costs involved of delivery of goods 'free-on-board' to a local carrier's despatch point, at that time, title for the goods passes to the purchaser, who is responsible for the remainder of the freight charge. See Geographical Pricing.
Forward_Buy
the placement of an inventory purchase order earlier than required in order to take advantage of a s ...
another definition in the dictionary:
Customer_Relati-a division of an organisation with responsibility for ensuring that customers are satisfied with the goods or services they have purchased and with the way the organisation has served them.
Gross_National_-the total market value of goods and services produced by a nation in a year.
Remarketing
marketing activity intended to encourage renewed use of a product in which market interest has decli ...
another definition in the dictionary:
Production_Orie-a management philosophy, concept, focus or state of mind which emphasises production techniques and unit-cost reduction rather than the needs and wants of the target market, the orientation assumes that consumers will favour those products that are the most readily available and at the most affordable prices and that a concentration on efficiencies in production and distribution will most readily achieve the firm's objectives.
Out_of_Stock_Co-the cost of sales lost when a particular item is not available when ordered by a customer.