another definition in the dictionary:
Distribution_Ma-see Physical Distribution Management.
Credit_Card-a small card, usually of plastic, used to obtain consumer products without immediate payment, the card is issued by a financial institution on the understanding that the consumer repays sums spent against the card with interest.
Reseller
a middleman, one who buys merchandise to resell it at a profit.
see also:
Brand_Power
the force a particular brand has to dominate its category through the magnitude of its recognition. ...
another definition in the dictionary:
Planned_Obsoles-a tactic by which a manufacturer deliberately seeks to make earlier versions of its product appear undesirable in the eyes of consumers who have purchased them in order to expand the market for later versions by improving the characteristics of later versions or by altering consumers' perceptions of the desirability of the models they have already purchased.
Product_Push_Ap-an approach to the generation of new product ideas in which a company's strengths rather than market needs are given prime emphasis. See Demand-Pull Approach.
Receiver
the target of a message in the communication process. ...
another definition in the dictionary:
After_the_Fact_-a system of marketing control in which corrective action is taken at the end of a planning period when marketing performance does not meet expectations, changes are made in an attempt to rectify the situation for the next planning period. See Adaptive Control System, Marketing Control System, Reactive Marketing Control System, Steering Control System.
After_the_Fact_-a system of marketing control in which corrective action is taken at the end of a planning period when marketing performance does not meet expectations, changes are made in an attempt to rectify the situation for the next planning period. See Adaptive Control System, Marketing Control System, Reactive Marketing Control System, Steering Control System.
Heterogeneity
see Variability. ...
another definition in the dictionary:
Prestige_Builde-the highest-priced item in a product line. See Product Line, Traffic Builder.
Market_Segmenta-the division of a totally heterogeneous market into groups or sectors with relatively homogeneous needs and wants.
Buyer_s_Market
a market in which there is an abundance of a particular good or service for sale. ...
another definition in the dictionary:
FOB_Pricing-see Free-on-Board Pricing.
Marketing_Orien-one which subscribes to the philosophy that to survive and prosper it must satisfy the needs and wants of its target markets more effectively and efficiently than its competitors.
Diseconomies_of
see Economies of Scale. ...
another definition in the dictionary:
Product_Manager-an individual given responsibility for the planning and co-ordinating of a firm's marketing activities related to a single product, product line or market.
Inelasticity_of-demand which is not greatly affected by a change in the price of the product. See Elasticity of Demand.
