Marketing Dictionary

another definition in the dictionary:

Relationship_Se-selling in which the primary objective is the building of long-term relationships with customers from which repeat business will flow.

Aesthetic_Needs-see Self-Actualisation Needs.

Reseller

a middleman, one who buys merchandise to resell it at a profit.



see also:

Functional_Orga
the organisation of a firm's business activities so that a separate division is responsible for each ...

another definition in the dictionary:

Percentage_of_S-a method of setting a budget for promotion in which the sum to be expended in a given period is a fixed percentage of the sales income for the previous period.

Limited_Service-a marketing research firm which offers clients fewer services than a full-service research supplier. See Full-Service Research Supplier.

Buyer_s_Market
a market in which there is an abundance of a particular good or service for sale. ...

another definition in the dictionary:

Call-a visit to a client or prospective buyer by a sales representative to gather information, make a sales presentation, secure an order, etc.

Product_Line_Br-a brand name applied to several products within a product line. See Product Line, Individual Brand Name, Family Brand, Corporate Branding.

Non_Manipulativ
methods used in selling where a salesperson, rather than trying to force an unwanted product on a cu ...

another definition in the dictionary:

ADI-See Area of Dominant Influence.

Emergency_Goods-a category of consumer goods consisting of items purchased quickly in necessity. See Consumer Goods, Convenience Goods.

Purchasing_Perf
the establishment of criteria by which the performance of purchasing officers can be assessed and of ...

another definition in the dictionary:

Market_Nicher-a company whose products serve segments too small to be of interest to firms with larger shares of the market, also called market specialists, threshold firms or foothold firms. See Market Challenger, Market Follower, Market Leader.

Intangible_Prod-see Actual Product.

Served_Market
that part of the total market which a company decides to target, also called the Target Market. ...

another definition in the dictionary:

Problem_Situati-a model of a problem situation faced by a decision-maker, constructed (often by a marketing researcher) in order to get as clear a picture as possible of the problem, a problem situation model includes a description of the desired outcomes, the relevant variables, and the relationships of each of the variables to the outcomes.

Marketing_Orien-see Marketing Concept.


Please, choose the letter

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z




SiteMap Katalog ORN New Marketing Dictionary MySQL query error