another definition in the dictionary:
Primary_Demand-demand for a product class rather than for a particular brand within the class.
Desire_Competit-all companies and organisations offering a product that the consumer desires immediately. See Competitors.
the market consisting of wholesalers and retailers who buy products for resale purposes.
Order_Processin
all of the activities related to filling a customer's order - checking the order, prices, terms, cus ...
another definition in the dictionary:
Depth_Interview-a qualitative marketing research approach in which interviews are conducted by a trained moderator with individuals, rather than with groups, to obtain information about a product or brand. See Focus Group.
Public_Relation-the relationship which exists between an organisation and its several publics, efforts to influence this relationship by obtaining favourable publicity.
Consequence_Pro
verbal tactics used by a salesperson to illustrate the disadvantages to a buyer of not making a part ...
another definition in the dictionary:
Individual_Bran-the part of the brand name which identifies a particular product when it follows a family brand name, for example, in the brand name 'Holden Commodore', Holden is the family brand name, while Commodore is the individual brand name. See Corporate Branding, Family Brand, Product Line Brand Name, Single Brand Name.
Proactive_Marke-marketing activites which anticipate competitive action and attempt to forestall it, offensive strategies. See Reactive Marketing Strategies.
Prestige_Pricin
a pricing strategy in which prices are set at a high level, recognising that lower prices will inhib ...
another definition in the dictionary:
Sole_Survivor-the final stage in the family life cycle, two sub-categories are used by marketers in examining consumer behaviour - sole survivor, working and sole survivor, retired. Also called Solitary Survivor. See Family Life Cycle.
Hidden_Objectio-an unstated objection which a prospective buyer has to a product offered by a salesperson. See Objection, Invalid Objection, Stated Objection, Valid Objection.
Seasonal_Stock
inventory additional to expected needs kept in case of an unusually heavy seasonal demand or for pro ...
another definition in the dictionary:
Franchise_Build-consumer sales promotions which impart a selling message along with the deal, as in the case of free samples or premiums related to the product. Consumer sales promotions which are not 'franchise-building' include price-off packs, contests and sweepstakes, and premiums not related to the product. See Consumer Franchise.
Closing-urchase from a buyer, getting an order.
Economic_Foreca
a prediction of the likely impact on the business environment of factors such as inflation, interest ...
another definition in the dictionary:
Organisational_-see Industrial Services.
Channel_Flows-the flow of physical goods and services, title, promotion, information and payment along a channel of distribution. See Marketing Channels.