another definition in the dictionary:
Marketing_Plann-a systematic approach to the achievement of marketing goals. Steps in the process include situation analysis, setting of objectives, strategy formulation, development of action programs, implementation, and control, review and evaluation.
Inseparability-one of the four characteristics (with intangibility, perishability and variability) which distinguish a service, inseparability expresses the notion that a service can not be separated from the service provider. See Services Marketing, Intangibility, Perishability, Variability.
Response_Bias
the inclination of respondents in a marketing research survey to give the answer that they believe the interviewer wants to hear.
see also:
Image_Oriented_
an advertising plan or tactic intended to maintain a brand's position over time (rather than to chan ...
another definition in the dictionary:
JIT-abbrev. Just-In-Time Inventory System.
Australian_Stan-a basic guide to product standards for a wide range of products, published by the Standards Association of Australia.
Assumptive_Clos
a closing technique in which a salesperson simply assumes that the purchaser has agreed to buy the p ...
another definition in the dictionary:
Empathy-the ability of an individual to project his or her own personality into a situation and understand it, a quality deemed desirable in salespeople who must be able to see the product from the buyer's point of view.
Sales_Effect_Re-marketing research to assess the effect an advertisement or some other promotional activity is having, or has had, on sales of the product being advertised. See Advertising Effectiveness.
Asset_Turnover
a ratio used to evaluate the profitability of a firm, net sales in a given period are divided by tot ...
another definition in the dictionary:
Customer_Retent-maintaining the existing customer base by establishing good relations with all who buy the company's product.
Statistical_Ban-a range of statistical techniques used in analysis in a marketing information system to discover the degree of reliability of the data collected and the relationships within it. See Marketing Information System.
Product_Line_Re
reducing the width of a product mix by decreasing the diversity of items offered across product cate ...
another definition in the dictionary:
Advertising_Ins-an association representing the interests of individuals within the advertising industry in Australia.
Open_System-any system or enterprise (nation or business firm) that is affected by external forces.
Entertainment_M
promotion of a product by means of movie tie-ins, endorsement by entertainment industry celebrities, ...
another definition in the dictionary:
Nichemanship-a term used to refer to the art of skilful selection of market segments in which a firm can compete effectively.
Activity_Report-reports requiring salespeople to provide details (such as number of calls made, new accounts opened, displays arranged, dealer sales meetings attended and so on) as a measure of their activity in a given period.
