Marketing Dictionary

another definition in the dictionary:

Non_Profit_Mark-marketing activity undertaken by a firm whose primary objective is one other than profit, sometimes called Non-Business Marketing.

APN-abbrev. Australian Product Number.

Response_Bias

the inclination of respondents in a marketing research survey to give the answer that they believe the interviewer wants to hear.



see also:

Authorisation
see Brand Authorisation. ...

another definition in the dictionary:

Foreground_Radi-a term used in reference to pre-recorded or live radio programs featuring music and commercial announcements broadcast direct to stores where the advertised merchandise is available.

Salary_Plan-a salesforce compensation method in which salespeople are paid a straight salary, a salary plan approach provides security and stability but may not provide the incentive associated with commission payments. See Straight Salary.

Reusable_Contai
a type of consumer sales promotion in which potential customers are encouraged to buy a particular p ...

another definition in the dictionary:

Late_Majority-the large, conservative group in a community slower than all except the 'laggards' to adopt a new product. See Diffusion of Innovation, Early Adopters, Early Majority, Innovators, Laggards.

Seasonal_Discou-a reduced price to encourage the purchase of a particular product in the off-season, perhaps better thought of as an 'out-of-season' discount. See Discount.

Latent_Demand
demand for a product which can satisfy a want which is unable to be satisfied by any existing produc ...

another definition in the dictionary:

Brand_Acceptanc-see Brand Loyalty.

Direct_Denial_M-handling a buyer's objection by contradicting it in a 'head-on' manner. See Objections.

Feature_Modific
a change made to any feature of a product in order to make it safer, more useful or more valuable to ...

another definition in the dictionary:

Discretionary_I-the balance of a person's income which is available for spending after payment of the basic necessities of life and fixed commitments such as mortgage, rent and rates. See Disposable Income.

Boredom_Avoidan-a term used to describe an approach to new product introduction or product differentiation, that is, a new variety of a product may be introduced merely to give consumers more choice, useful when the cost of introducing a new product is low.

Brand_Concept
the image that the brand sponsor wants a particular brand to have, the desired positioning of the br ...

another definition in the dictionary:

Merchant_Wholes-an independent marketing middleman buying and taking title to goods and reselling them to retailers or industrial users. See Full Service Wholesaler, Limited-Service Wholesaler.

Brand_Power-the force a particular brand has to dominate its category through the magnitude of its recognition.


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