another definition in the dictionary:
Line_Pruning-see Product Line Pruning.
Horizontal_Mark-a market for a product which is bought by many industries. See Vertical Market.
Response_Elasti
a measure of the degree to which individuals or groups respond to a marketing program.
see also:
Conjunctive_Mod
the idea that consumers establish minimum attribute levels which acceptable brands must possess, whe ...
another definition in the dictionary:
AFMA-abbrev. Associate Fellow of the Marketing Association of Australia and New Zealand.
Liability-see Product Liability.
Convenience_Goo
a category of consumer goods which are bought frequently, quickly and with a minimum of emotional in ...
another definition in the dictionary:
Micromarketing-the study of marketing decision-making from the perspective of an individual firm or organisation. See Macromarketing.
Qangos-acronym for Quasi-autonomous Non-government Agencies.
Guaranteed_Pric
an assurance given by a manufacturer to a marketing intermediary that if the wholesale price of a pr ...
another definition in the dictionary:
Corporate_Cultu-the particular strategies, style, systems, environment and shared values within an organisation which contribute to its individuality.
Image_Utility-the value given to a product by virtue of the fact that it brings satisfaction to the user in creating prestige and esteem. See Utility.
AIDA_Concept
a formula used in selling to produce a favourable response from a customer. The assumption is that t ...
another definition in the dictionary:
Awareness_Set-the brands of which a consumer is aware, normally, the awareness set will be less than the total set of brands. See Choice Set, Evoked Set, Inept Set, Inert Set.
Market_Leader-the company whose products hold the largest market share. See Market Challenger, Market Follower, Market Nicher.
Depth_of_Produc
see Product Line Length. ...
another definition in the dictionary:
Budgeting_Model-see Computer Modelling.
Fake_Interview-a job interview held when a company advertises a non-existent position in its firm hoping to attract personnel from competing firms, the aim of this unethical tactic is usually, to obtain competitive information.
