another definition in the dictionary:
Mark_Up_Ratio-the difference between the buying price of an article and its selling price, normally expressed as a percentage of the selling price, that is, if a firm buys a product at $72 and sells it for $90, the mark-up is $18, and the mark-up ratio is 20 per cent, $18 being one-fifth of $90.
Accountants_Mar-a term sometimes used to describe an approach to marketing characterised by an emphasis on short-term sales results rather than on long-term survival and growth, and by a lack of innovation.
a measure of the degree to which individuals or groups respond to a marketing program.
Return_on_Inves
a measure of a firm's profitability in which profits are expressed as a percentage of investment. ...
another definition in the dictionary:
Reciprocity-a practice, which may be illegal under the Trade Practices Act, in which a firm gives purchasing preference to a firm to which it sells. See Reverse Reciprocity.
Product_Modific-any substantial change made to the attributes (size, shape, colour, style, price, etc.) of a product, modification of a product is usually undertaken in an attempt to revitalise it in order to increase demand.
Customer_Traini
training in the proper and efficient use of equipment given by a vendor to its customer's employees, ...
another definition in the dictionary:
Drummers-a nineteenth century term of American origin for a travelling salesperson.
Driver_(Social_-one of the four social styles (with Amiable, Analytical and Expressive) commonly used to classify salespeople and their customers, Drivers are characterised by high assertiveness and low responsiveness. See Social Style, Amiable, Analytical, Expressive.
Curbside_Sales_
informal coaching or training of a sales representative by a supervisor in the field. See Buddy Syst ...
another definition in the dictionary:
PERT-acronym for Progam Evaluation and Review Technique, a quantitative technique used as a managerial tool in planning and controlling complex programs. Common use has been made of PERT, originally introduced for use in the aerospace industry, in the coordinating, timing and scheduling of the many activities in the new product development process.
Relative_Market-the size of a company's share of the market compared to that of competitors.
Buying_Committe
a group within a retailing organisation or chain which has responsibility for the purchase of mercha ...
another definition in the dictionary:
Competition_Ori-a method of pricing in which a manufacturer's price is determined more by the price of a similar product sold by a powerful competitor than by considerations of consumer demand and cost of production. See Cost-Plus Pricing, Target Return Pricing, Value Pricing.
Risk_Avoidance-measures including acquiring information, seeking reassurance from family and friends, obtaining advice from experts, etc. taken by purchasers to reduce the level of anxiety they experience when buying.
Direct_Mail_Adv
advertising direct to end-users by sending catalogues or other sales literature through the post. ...
another definition in the dictionary:
Narrowcasting-a term used in reference to cable television in the U.S., where cable TV stations, with specialised interests such as sports, news, weather, movies, etc, allow advertisers great selectivity, that is, advertisers can ?narrowcastî their messages rather than broadcast them.
Disposable_Inco-the balance of a person's income after payment of tax liability. See Discretionary Income.