Marketing Dictionary

another definition in the dictionary:

FAS-abbrev. Free-alongside-Ship (at port of export).

Purchase_Labora-See Accelerated Test Marketing.

Response_Sellin

a elementary form of selling, common in retailing, in which the salesperson simply responds to the customer's demands, little creativity or persuasion is used.



see also:

Closing_Skill
the ability of a salesperson to obtain the buyer's commitment to the purchase. ...

another definition in the dictionary:

Multiple_Nichin-a strategy adopted by a company operating simultaneously in more than one market niche. See Market Niche, Single Niching.

Routing-the planning of the best route to be followed by a sales representative in making a series of sales calls, good routing raises both the number of calls the representative is able to make and the ratio of selling time to non-selling time.

AIO_Statements
expressions of a person's attitudes towards, interests in, and opinions of, a product. See Psychogra ...

another definition in the dictionary:

Per_Capita_Inco-average income per person in a population.

Oligopolistic_C-a competitive situation in which there are only a few sellers (of products that can be differentiated but not to any great extent), each seller has a high percentage of the market and cannot afford to ignore the actions of the others. See Monopolistic Competition, Pure Competition, Pure Monopoly.

Product_Line
a group of products manufactured or distributed by an organisation, similar in the way they produced ...

another definition in the dictionary:

Return_on_Asset-a measure of a firm's profitability, after-tax profit expressed as a percentage of assets used to make it.

Feature_Modific-a change made to any feature of a product in order to make it safer, more useful or more valuable to a purchaser, also called Functional Modification.

Routine_Respons
a buying situation in which the buyer has had considerable past experience, also called Automatic Re ...

another definition in the dictionary:

Date_Code-a date on a package indicating either the date by which the product should be used or the date the product was packed. See Date Stamping.

Innovation-the introduction of a product which is new to both the company and its customers, a new-to-the-world product. See Product Extension, New Product Duplication.

Service_Sector
the part of industry or business which deals with the marketing and selling of intangible products r ...

another definition in the dictionary:

Global_Brands-brands sold to world markets with essentially the same promotion.

Adversarial_Sho-a consumer whose shopping behaviour is characterised by a determination to get good value at a low price, a bargain hunter, one who regards all prices as negotiable.


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