another definition in the dictionary:
Buyer_Seller_Dy-the two-way flow of communication between buyer and seller.
Business_Mix-the combination of businesses in which a firm is engaged.
the time taken by a firm to answer a customer inquiry about the status of an order.
Functional_Whol
agents, brokers, commission merchants, etc. who facilitate exchanges between producers and resellers ...
another definition in the dictionary:
No_Name_Brand-see Generic brand
Inert_Set-brands that a buyer is aware of when considering a purchase but has no interest in. See Evoked Set, Inept Set.
False_Objection
see Hidden Objection, Objections. ...
another definition in the dictionary:
Purchasing_Perf-the establishment of criteria by which the performance of purchasing officers can be assessed and of incentive systems so that good purchasing can be rewarded.
Alternative_Clo-a closing technique in which a salesperson presents two alternatives in an attempt to get a commitment from the buyer to one, (eg. 'The red or the black?', 'Cash or card?') See Close.
House_Accounts
see Direct Accounts. ...
another definition in the dictionary:
Area_Market_Spe-a marketing manager, with good local knowledge, located in a high-volume, distinctive market to support the sales effort.
Marketing_Resea-the aims or purpose of a marketing research study, objectives are often a expressed as hypotheses to be tested.
Place_Marketing
marketing activity intended to promote an awareness, and favourable opinion, of a particular place o ...
another definition in the dictionary:
Functional_Risk-see Performance Risk.
Market_Minimum-the level of sales that a firm can expect to achieve in a market without promotional effort of any kind.
Gross_Profit
the amount left when selling costs and operating expenses are deducted from total revenue, also call ...
another definition in the dictionary:
FIS-abbrev. Free-in-Store.
Regional_Shoppi-a major retail shopping complex serving a distinct geographic area of a city or state, housing at least one major full-line department store and a number of other retailers and service providers.