Response_Time

the time taken by a firm to answer a customer inquiry about the status of an order.

see also:

Functional_Whol
agents, brokers, commission merchants, etc. who facilitate exchanges between producers and resellers ...

another definition in the dictionary:

No_Name_Brand-see Generic brand

Inert_Set-brands that a buyer is aware of when considering a purchase but has no interest in. See Evoked Set, Inept Set.

False_Objection
see Hidden Objection, Objections. ...

another definition in the dictionary:

Purchasing_Perf-the establishment of criteria by which the performance of purchasing officers can be assessed and of incentive systems so that good purchasing can be rewarded.

Alternative_Clo-a closing technique in which a salesperson presents two alternatives in an attempt to get a commitment from the buyer to one, (eg. 'The red or the black?', 'Cash or card?') See Close.

House_Accounts
see Direct Accounts. ...

another definition in the dictionary:

Area_Market_Spe-a marketing manager, with good local knowledge, located in a high-volume, distinctive market to support the sales effort.

Marketing_Resea-the aims or purpose of a marketing research study, objectives are often a expressed as hypotheses to be tested.

Place_Marketing
marketing activity intended to promote an awareness, and favourable opinion, of a particular place o ...

another definition in the dictionary:

Functional_Risk-see Performance Risk.

Market_Minimum-the level of sales that a firm can expect to achieve in a market without promotional effort of any kind.

Gross_Profit
the amount left when selling costs and operating expenses are deducted from total revenue, also call ...

another definition in the dictionary:

FIS-abbrev. Free-in-Store.

Regional_Shoppi-a major retail shopping complex serving a distinct geographic area of a city or state, housing at least one major full-line department store and a number of other retailers and service providers.

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