another definition in the dictionary:
Place_Marketing-marketing activity intended to promote an awareness, and favourable opinion, of a particular place or region.
Polyopoly-a market situation in which there are no large sellers but many small ones.
Responsiveness
the degree to which people control their emotions when relating to others, used in selling as an indicator of social style. See Social Styles, Amiable, Analytical, Driver, Expressive.
see also:
Automatic_Merch
the selling of goods by use of vending machines. ...
another definition in the dictionary:
Latent_Demand-demand for a product which can satisfy a want which is unable to be satisfied by any existing product.
Non_probability-a sample in which the chance of an individual within the total population being chosen is not known.
Purchase_Labora
See Accelerated Test Marketing. ...
another definition in the dictionary:
Boston_Consulti-a tool, devised by the Harvard-based Boston Consulting Group, for use in product and strategic business unit (SBU) planning, the matrix, based on the percentage rate of market growth per annum and the market share relative to the market leader, allows the planner to categorise each product or SBU as a 'Cash Cow', 'Star', 'Question Marks' (or 'Problem Child') or 'Dog', and to develop marketing strategies appropriate to each category's propensity to generate, or use, cash. See Cash Cows, Dogs, Question Marks, Stars.
Federation_of_A-an association of Australian commercial television stations responsible for the control of television advertising standards, the Federation must preview and approve all commercial announcements before they are broadcast.
Route_Salesforc
a sales team consisting of salespeople who call on existing customers to take orders for the company ...
another definition in the dictionary:
Experience_Curv-see Learning Curve.
Planning_Horizo-the total timespan covered by a firm's marketing plans, the length of the planning horizon is commonly determined by the degree of uncertainty in the environment.
Distortion
see Selective Distortion. ...
another definition in the dictionary:
Sequential_Segm-the division of a heterogeneous market into relatively homogeneous groups on one basis (for example, geographically), followed by further segmentation on some other basis (for example, end-user type).
Social_Class-the level of society to which an individual belongs, Australians, generally, perceive themselves as being members of either the upper-middle class, middle class or working class.
Indirect_Compet
advertising intended to stimulate purchase of a particular brand at some future time. See Direct Com ...
another definition in the dictionary:
FAS_Pricing-see Free-alongside-Ship Pricing.
FIS-abbrev. Free-in-Store.
