another definition in the dictionary:
Marketing_Era-the period following the end of the Second World War which saw the emergence of the marketing concept as the prevailing trend in business.
Routine_Rebuy-see Straight Rebuy.
the degree to which people control their emotions when relating to others, used in selling as an indicator of social style. See Social Styles, Amiable, Analytical, Driver, Expressive.
Package
the wrapping, packet, carton, bottle, box, etc, used for containment, protection or promotion of a p ...
another definition in the dictionary:
Specialty_Goods-consumer goods for which the customer has strong preference and is prepared to search for extensively to select and purchase the most suitable. See Convenience Goods, Shopping Goods.
Credit_Terms-conditions negotiated between seller and buyer relating to the time within which the buyer is obliged to pay for the products purchased and any discounts to be allowed by the seller for earlier payment or additional services performed.
Product_Line_Le
the number of different products in a product line. See Product Line. ...
another definition in the dictionary:
Perfect_Competi-see Pure Competition.
Organisational_-the study of the motives and actions of, and the influences upon, organisations while engaged in purchasing goods and services.
Order_Generatio
advertising, personal selling and sales promotion. ...
another definition in the dictionary:
Blanket_Contrac-see Blanket Purchase Order.
Opportunity_Cos-the value of the benefit forfeited by choosing one alternative over another.
Stabilising_Pri
a price set for a product with the intention of keeping prices steady within an industry in order to ...
another definition in the dictionary:
Cross_Elasticit-a measure of the affect a change in the price of one product will have on the demand for a substitute or complementary product. See Elasticity of Demand.
Shelf_Facings-the number of units of a product that are visible at the front of a retail store shelf, generally, high-volume categories will be allocated more shelf facings than low-volume categories. See Shelf Management.
Low_Involvement
products which are bought frequently and with a minimum of thought and effort because they are not o ...
another definition in the dictionary:
Embedding-a form of subliminal advertising, the concealing of imagery in various products and advertisements to appeal to the subconscious drives of potential customers. See Subliminal Advertising.
Problem_Situati-a model of a problem situation faced by a decision-maker, constructed (often by a marketing researcher) in order to get as clear a picture as possible of the problem, a problem situation model includes a description of the desired outcomes, the relevant variables, and the relationships of each of the variables to the outcomes.