another definition in the dictionary:
Display_Aids-see Visual Aids.
Manufacturer_s_-a brand owned or controlled by an organisation the primary commitment of which is to production rather than distribution, also called a National Brand. See Distributor's Brand, Private Brand.
Retail_Buyer
an individual employed by a retailer primarily to buy merchandise for resale through the store.
see also:
Cash_Flow
the money required by a company to meet expenses in a given period. ...
another definition in the dictionary:
Regulatory_Envi-that part of the firm's external marketing environment on which legal and political forces act to change regulations which affect the marketing effort, regulation changes can pose threats or present opportunities.
Marketing_Resea-the aims or purpose of a marketing research study, objectives are often a expressed as hypotheses to be tested.
Advertorial_Adv
advertising in which the sponsoring organisation declares its position on a matter of public interes ...
another definition in the dictionary:
Green_Marketing-the marketing of 'environmentally friendly' products, marketing which takes into account environmental issues such as wastefulness of the earth's resources, pollution, the release of toxins into the atmosphere, etc.
Dumping-a practice in which a firm sells its product cheaply into a foreign market undercutting the domestic price.
Price_Elastic_S
segments of the market which are more responsive to price changes than other segments of the market. ...
another definition in the dictionary:
Quantitative_Ob-objectives which can be expressed in specific numerical terms, for example, a salesperson might set as an objective for his or her territory 'to increase sales revenue of Product X by 10% in 1991'.
Cooperative_Adv-advertising sponsored by two or more organisations to promote the goods or services of each.
Non_probability
the selection of a sampling unit by arbitrary methods, such as convenience and judgement. ...
another definition in the dictionary:
Mark_Up-the amount added by a wholesaler or retailer to the cost of a product to determine the selling price to the customer.
Informative_Adv-advertising intended to inform rather than to persuade or remind.
Discount_Store
see Discount House. ...
another definition in the dictionary:
Audience_Attent-the degree to which a target consumer is likely to pay attention to an advertisement in a particular media outlet, for example, the audience attention probability of an advertisement for a new shampoo is likely to be greater in a women's magazine than in a daily newspaper.
Control_Oriente-a system of pricing in which a product's price is controlled by government or by some regulating body.
