another definition in the dictionary:
Image_Persisten-the idea that images may persist long after an organisation has changed, for example, one government instrumentality's services might be highly regarded in the public mind even though its programs have deteriorated, while another's might still be poorly regarded long after they have been improved.
Selling_Process-the separate, but related, stages forming the activity of personal selling, these include preapproach, approach, need identification, presentation, handling objections, closing the sale and post-sale follow-up.
the perception that consumers have of a particular store and of the experience of shopping there.
Secondary_Packa
a box or other protective wrapping in which the product in its primary package is kept until ready f ...
another definition in the dictionary:
Extensive_Probl-buying situations which require considerable effort because the buyer has had no previous experience with the product or suppliers, also called Extensive Decision Making. See Limited Problem Solving, Routine Problem Solving.
Product_Differe-a strategy which attempts (through innovative design, packaging, positioning, etc.) to make a clear distinction between products serving the same market segment.
Attitudes
enduring favourable or unfavourable feelings, emotions and action tendencies towards a issue or subj ...
another definition in the dictionary:
Production_Good-a classification of industrial goods, goods purchased by industrial firms for use in the manufacture of their finished products. See Industrial Product Classes.
Informational_L-a label which carries information including use instructions, precaustions and warnings, etc. See Label.
Information_Ori
an advertising plan or tactic intended to change a brand's image (rather than to maintain it over ti ...
another definition in the dictionary:
Available_Marke-that part of the total market which professes an interest in a product, can afford to purchase it, and is not prevented by access barriers from reaching it. See Access Barriers, Market Entry Barriers.
Stabilising_Pri-a price set for a product with the intention of keeping prices steady within an industry in order to avoid a price war.
Marketing
the systematic planning, implementation and control of a mix of business activities intended to brin ...
another definition in the dictionary:
Market_Penetrat-an approach to pricing in which a manufacturer sets a relatively low price for a product in the introductory stage of its life cycle with the intention of building market share. See Market Skimming Pricing.
Current_Ratio-the commonest of three financial ratios used to evaluate a firm's liquidity, current assets are expressed as a percentage of current liabilities. See Acid-Test Ratio, Quick Ratio.
Life_Stage_Buyi
the division of a total heterogeneous market into relatively homogeneous groups on the basis of thei ...
another definition in the dictionary:
Budgeting_Model-see Computer Modelling.