another definition in the dictionary:
Boomerang_Metho-hurling a buyer's objection back as a reason for buying. If, for example, a buyer objects that he or she cannot afford the item, a salesperson might answer, 'Yes, but can you afford not to buy it?', sometimes referred to as the Translation Method. See Objections.
Price_Packs-a type of sales promotion in which consumers are offered a reduction in the regular price of a product, the amount of the reduction is usually marked, or 'flagged', prominently on the label or package, also called a 'cents-off' deal.
see Reminder Advertising.
GRP
See Gross Rating Points. ...
another definition in the dictionary:
Continuity-the scheduling of media exposures of a particular advertisement or campaign evenly within a given period. See Flighting, Pulsing.
Licensed_Produc-marketing plans and actions based on the use of licensed characters. See Licensed Characters.
Special_Interes
groups of consumers with concerns about particular products or product categories, for example, spec ...
another definition in the dictionary:
Commodity_Rate-a rate which is applied in any situation where freight is product specific rather than based on volume or weight, also called a Special Rate.
Approach-the stage in the selling process in which a salesperson contacts a potential customer to make an appointment or to present a product.
Focus_Group
a qualitative marketing research technique in which an independent moderator interviews a small grou ...
another definition in the dictionary:
AARDS-abbrev. Australian Advertising Rate and Data Service.
Promotional_All-a price reduction or discount granted by a manufacturer to a member of the marketing channel in return for some form of special promotion of a particular product.
Price_Discounti
see Discount. ...
another definition in the dictionary:
ABC_Account_Cla-the classification of customer accounts within a sales territory or region into groups according to their size and potential, and, therefore, their importance, the classification is used primarily to determine call frequency.
Goals-aims of a broad, long-term nature as opposed to objectives which are more explicit and relate to a specified time period.
Service
an intangible product, any product offering that is essentially intangible. ...
another definition in the dictionary:
Package_Modific-making any change to the attributes (shape, colour, size, graphics, lettering, etc.) of a package.
Comparative_Inf-one of three types of influence exerted on consumers (with informational influence and normative influence) by reference groups, comparative influence occurs when the reference group provides the means by which consumers compare their beliefs, attitudes and behaviour - the more similarity there is between a consumer's opinions and those of his or her reference group, the greater the comparative influence of that group. See Reference Group, Informative Influence, Normative Influence.