another definition in the dictionary:
Promotion-one of the four controllable variables (with product, price and place) of the marketing mix.
Breadth_of_Prod-see Width of Product Line.
Retentive_Adver
see Reminder Advertising.
see also:
Open_to_Buy
the money that a reseller has available to spend on stock purchasing at any given time. ...
another definition in the dictionary:
Marketing_Analy-see Marketing Audit.
Sales_Personnel-identifying appropriate sources of sales personnel and attracting applicants to the firm.
Defensive_Adver
advertising intended to combat the effects of a competitor's promotion. ...
another definition in the dictionary:
Divisional_Mark-a marketing manager with responsibility for the marketing activities of one of the operating divisions of a company.
Phantom_Freight-a freight charge imposed upon a customer in excess of the true freight cost incurred by the supplier. For example, in the base-point pricing approach, a local customer will be charged a phantom freight when the freight charge is calculated from an arbitrarily-chosen, possibly distant, central point. See Base-Point Pricing.
Data_Analysis
the processing of marketing research findings to summarise a situation, discover relationships betwe ...
another definition in the dictionary:
Free_in_Store_P-a pricing method in which the producer is responsible for all freight and delivery costs, the ordered goods are delivered freight free to the customer. See Geographical Pricing.
PDM-abbrev. Physical Distribution Management, Product-Differentiated Marketing.
Spotter
a person who receives a fee for providing a salesperson with leads to prospects to whom sales are ma ...
another definition in the dictionary:
Deceptive_Adver-advertising intended to deceive consumers with false or misleading claims.
Intangibles-see Services.
Corporate_Famil
see Family Brand. ...
another definition in the dictionary:
Goods_Services_-the idea that products contain elements of both goods and services in varying degrees.
Exponential_Smo-a quantitative technique for sales forecasting using historical data weighted to favour the most recent information.
