Marketing Dictionary

another definition in the dictionary:

Promotion-one of the four controllable variables (with product, price and place) of the marketing mix.

Breadth_of_Prod-see Width of Product Line.

Retentive_Adver

see Reminder Advertising.



see also:

Open_to_Buy
the money that a reseller has available to spend on stock purchasing at any given time. ...

another definition in the dictionary:

Marketing_Analy-see Marketing Audit.

Sales_Personnel-identifying appropriate sources of sales personnel and attracting applicants to the firm.

Defensive_Adver
advertising intended to combat the effects of a competitor's promotion. ...

another definition in the dictionary:

Divisional_Mark-a marketing manager with responsibility for the marketing activities of one of the operating divisions of a company.

Phantom_Freight-a freight charge imposed upon a customer in excess of the true freight cost incurred by the supplier. For example, in the base-point pricing approach, a local customer will be charged a phantom freight when the freight charge is calculated from an arbitrarily-chosen, possibly distant, central point. See Base-Point Pricing.

Data_Analysis
the processing of marketing research findings to summarise a situation, discover relationships betwe ...

another definition in the dictionary:

Free_in_Store_P-a pricing method in which the producer is responsible for all freight and delivery costs, the ordered goods are delivered freight free to the customer. See Geographical Pricing.

PDM-abbrev. Physical Distribution Management, Product-Differentiated Marketing.

Spotter
a person who receives a fee for providing a salesperson with leads to prospects to whom sales are ma ...

another definition in the dictionary:

Deceptive_Adver-advertising intended to deceive consumers with false or misleading claims.

Intangibles-see Services.

Corporate_Famil
see Family Brand. ...

another definition in the dictionary:

Goods_Services_-the idea that products contain elements of both goods and services in varying degrees.

Exponential_Smo-a quantitative technique for sales forecasting using historical data weighted to favour the most recent information.


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