another definition in the dictionary:
Envelopes_and_S-a rough method of calculating the size of the market for a given product, based on the known size of an overseas market.
Growth_Stage_of-the second stage (after the introductory stage) in the life cycle of a successful product, sales revenues increase steadily as the product finds market acceptance, prices generally remain high despite increasing competitive threats and profit margins are at peak level.
Return_on_Asset
a measure of a firm's profitability, after-tax profit expressed as a percentage of assets used to make it.
see also:
Convenience_Goo
a category of consumer goods which are bought frequently, quickly and with a minimum of emotional in ...
another definition in the dictionary:
Basing_Point_Pr-see Base-Point Pricing.
Customer_Relati-a division of an organisation with responsibility for ensuring that customers are satisfied with the goods or services they have purchased and with the way the organisation has served them.
Label
the part of a package that carries information about the product it contains, a label may be a perma ...
another definition in the dictionary:
Question_Method-handling a buyer's by making the prospect answer his or her own objection. If, for example, the buyer objects that the item being considered for purchase is excellent but that the price of $500 is too high, the salesperson responds by asking, 'Why do you feel that way?' or 'Are you willing to invest $500 in an asset that will return you 100% per annum?'
Flanking_Strate-see Flanking Attack, Flanking Defence.
Principle_of_In
a technique used in selling in which the salesperson, knowing the buyer's personal interests or buyi ...
another definition in the dictionary:
Lagged_Effect-see Lagged Response.
Drive-a motivating force or need sufficiently strong to impel a person to seek its satisfaction. See Learning Process.
Long_Range_Plan
strategic planning over an extended horizon, 'long-range' is commonly thought to be at least three y ...
another definition in the dictionary:
Single_Product_-the decision by a producer to offer only one product variant with few, if any, options.
Bagman-an eighteenth century term of British origin for a salesperson.
Product
a bundle of need-satisfying tangible and intangible attributes offered to a buyer by a seller. See A ...
another definition in the dictionary:
Multichotomous_-a closed-ended question in a marketing research questionnaire in which a respondent must choose one response from two or more possible alternatives. See Dichotomous Question.
Monopsony-a market situation in which there is only one buyer.
