another definition in the dictionary:
Cannibalisation-the loss of sales of an existing product to a new offering in the product line. See Planned Cannibalisation, Unplanned Cannibalisation.
Buying_Cycle-the time taken by an organisation to complete its decision to buy.
a measure of a firm's profitability, after-tax profit expressed as a percentage of assets used to make it.
Market_Penetrat
a growth strategy in which a company concentrates its efforts on its target market in order to attra ...
another definition in the dictionary:
Organisational_-the sum of all industrial, institutional, reseller and government markets whose buyers purchase products for use in making other products, for resale, or in the operation of their businesses.
Safety_Recall-the request by a manufacturer for the return of a particular batch or model of a product (for repair, replacement or credit) when the product has been found to be defective or unsafe.
Product_Line_Ma
see Category Manager. ...
another definition in the dictionary:
Marketing_Servi-services which are produced or purchased by a marketing organisation for use in the production, pricing, promotion and distribution of products which they themselves market. Services commonly produced or purchased by organisations for use by their own marketing departments include market research, advertising and promotion.
Escalator_Claus-a clause in a contract which allows a tenderer to adjust the final amount charged to take account of price rises in component parts between acceptance of the bid and completion of the delivery, installation, etc.
Contests
a form of sales promotion in which consumers are induced to buy earlier, or in greater quantity, by ...
another definition in the dictionary:
Demand_Curve-a line drawn on a graph to represent the number of units of a product which will be purchased at any particular price point.
Market_Penetrat-an approach to pricing in which a manufacturer sets a relatively low price for a product in the introductory stage of its life cycle with the intention of building market share. See Market Skimming Pricing.
Australian_Stan
a basic guide to product standards for a wide range of products, published by the Standards Associat ...
another definition in the dictionary:
Intangible_Prod-see Actual Product.
Fringe_Benefits-benefits enjoyed by employees as part of a total remuneration or compensation package, fringe benefits are subject to taxation in Australia.
Advertising_Obj
specific aims or intentions of an advertisement (for example, to inform, to persuade, to remind). ...
another definition in the dictionary:
Reseller-a middleman, one who buys merchandise to resell it at a profit.
Continuum_of_Pl-the idea that planning is a multi-level process, beginning at the top with corporate planning and going downwards through all divisions of the firm, with each subsequent level linked to the one above it by the over-riding mission and objectives of the corporation.