Marketing Dictionary

another definition in the dictionary:

Electronic_Shel-see Shelf-Talkers

Geographical_Pr-a pricing method in which customers bear the freight costs from the producer's location to their own, examples of geographical pricing include FOB pricing, base-point pricing and zone pricing. See FOB Pricing, Base-Point Pricing, Zone Pricing.

Return_on_Equit

a measure of a firm's profitability, profit achieved in a given period is expressed as a percentage of the total amount invested in the firm by its owners.



see also:

Discontinuous_I
entirely new-to-the world products made to perform a function for which no product has existed previ ...

another definition in the dictionary:

Basic_Stock-the level of inventory required to meet the desired service standard taking into account the expected rate of depletion and the order lead time.

Decision_Matrix-a tool used in decision making in which the various dimensions of a problem are listed and rated to determine the most appropriate alternative in a particular situation.

Continuum_of_Sa
the idea that all kinds of sales jobs are similar in some respects but vary in the degree of difficu ...

another definition in the dictionary:

Contract_Rate-a charge negotiated between carrier and shipper for the transportation of a commodity, sometimes called a Negotiated Rate.

Free_Form_Prese-a selling approach which does not rely upon any set formula or method. See Formula Approach.

Demand_Backward
a pricing method in which an estimation is made of the price that customers are willing to pay for a ...

another definition in the dictionary:

Pure_Monopoly-a marketing situation in which there is only one seller of a product. See Pure Competition.

New_Products-products which are ?newî in one or other of two - new to a company or new to a market, they include existing products which have been improved or revised, brand extensions, additions to existing line, repositioned products targeted at to new markets, and new-to-the-world products. See Innovation, New Product Development, New-To-The-World Products, Product Extension.

Database
eting. ...

another definition in the dictionary:

Demographic_Cha-variables within a nation's population, such as age, gender, income level, marital status, ethnic origin and education level.

Cooperative_Adv-advertising sponsored by two or more organisations to promote the goods or services of each.

Sales_Itinerary
a written schedule of planned sales calls, specifying the date, location and objective of each call. ...

another definition in the dictionary:

Packaging-the materials (glass, aluminium, cardboard, etc) originally intended merely to contain and protect a product, in recent years the role of packaging has been broadened so that, in addition to containment and protection, its purpose is to attract attention, provide additional product information, and assist in promotion.

New_Product_Dep-a permanent department within a company responsible for overseeing the development of all new products.


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