another definition in the dictionary:
Soft_Sell-a low-pressure selling situation, a selling situation in which the buyer has no feeling of being coerced. See Hard Sell.
Close-the critical stage in the selling process when the salesperson attempts to obtain the buyer's commitment to the purchase.
Return_on_Equit
a measure of a firm's profitability, profit achieved in a given period is expressed as a percentage of the total amount invested in the firm by its owners.
see also:
List_Price
the regular price of a product before any discount is given or allowances made. See Allowances, Disc ...
another definition in the dictionary:
Selective_Expos-the perception by an individual of certain, more relevant, facts or advertisements but not of others, also called Selective Perception. See Selective Distortion, Selective Retention.
Desk_Jobber-see Drop Shipper.
High_Price_Stra
a planned approach to pricing, appropriate in situations of inelastic demand, in which an organisati ...
another definition in the dictionary:
Factory_Outlet-a retail store that sells the products of one manufacturer, usually at very low prices.
ADMA-abbrev. Australian Direct Marketing Association.
Licensed_Charac
figures from fiction, television, movies, etc which are used, under license from their creators, in ...
another definition in the dictionary:
Optimising-an approach to planning in which a firm expresses its intention to do things better (as opposed to 'better things') in the future. See Adaptivising, Satisficing.
Question_Method-handling a buyer's by making the prospect answer his or her own objection. If, for example, the buyer objects that the item being considered for purchase is excellent but that the price of $500 is too high, the salesperson responds by asking, 'Why do you feel that way?' or 'Are you willing to invest $500 in an asset that will return you 100% per annum?'
Product_Line_Pr
reducing the depth of a product line by deleting less profitable offerings in a particular product c ...
another definition in the dictionary:
Guaranteed_Pric-an assurance given by a manufacturer to a marketing intermediary that if the wholesale price of a product is lowered while the intermediary is still holding stocks, the difference will be refunded, the purpose of the guaranteed price is to encourage the intermediary to order a large quantity of the product with confidence.
CPT-abbrev. Cost-Per-Thousand.
Budget_Determin
see Advertising Budget Determination. ...
another definition in the dictionary:
Consumer_Goods-items purchased by consumers for personal and household use, consumer goods are classified as durables and non-durables. See Convenience Goods, Shopping Goods, Specialty Goods, Unsought Goods.
Buyer_Dissonanc-see Cognitive Dissonance.
