another definition in the dictionary:
Floor_Price-see Price Floor.
Protective_Warr-see Warranty, Express Warranty, Implied Warranty, Promotional Warranty.
Return_on_Inves
a measure of a firm's profitability in which profits are expressed as a percentage of investment.
see also:
Brand_Equity
a term used in reference to the value of a well-known brand, brand equity can greatly affect the buy ...
another definition in the dictionary:
Sales_Report-a salesperson's detailed record of sales calls and results for a given period, typically, a sales report will include information such as the sales volume per product or product line, the number of existing and new accounts called upon, and the expenses incurred in making the calls. See Call Report.
Barter-an exchange in which one good is traded for another, money is not involved.
Absolute_Produc
a new product introduction which does not manage to recover its production and marketing costs, the ...
another definition in the dictionary:
Free_In_The_Mai-a type of sales promotion in which consumers are offered a gift which is sent to them by post in return for proof of purchase of the product.
Asch_Phemonenon-a tendency, first recorded by the psychologist S.E.Asch, for an individual's purchase decisions to be influenced highly by reference groups and group norms. See Group Influences, Reference Group.
Model_Bank
a variety of mathematic models used in a marketing information system to simulate real-life situatio ...
another definition in the dictionary:
SELECT-acronym for Situation analysis, Explicit statement of the problem, Laying out the research design and collecting data, Evaluating the data and making a decision, Creating a plan to implement the decision and Testing the correctness of the decision - a six-step approach to the process of marketing research.
Sales_Tactics-the planned day-to-day activities of the sales team when implementing the strategies it hopes will achieve its objectives.
Accessibility
one of the four major requirements (with actionability, measurability and substantiality) for useful ...
another definition in the dictionary:
Marketing_Resea-a document prepared by a company for an independent market researcher which provides background and sets one what it requires - objectives, budget, terms, timing, etc.
Question_Method-handling a buyer's by making the prospect answer his or her own objection. If, for example, the buyer objects that the item being considered for purchase is excellent but that the price of $500 is too high, the salesperson responds by asking, 'Why do you feel that way?' or 'Are you willing to invest $500 in an asset that will return you 100% per annum?'
Encirclement_At
a competitive strategy used by a strong challenger to attack the market leader, the market challenge ...
another definition in the dictionary:
Pressure_Group-any group of individuals who work together to exert an influence upon the decision-making of a company to achieve some specific outcome.
Knockoffs-a colloquial term used in reference to new product innovations which are almost identical, look-alike copies of competitors' best-selling items, knockoffs are common where the item copied fits nicely with the manufacturing and marketing strengths of the company which copies it, and are intended to take overall market share from the competitor.
