Marketing Dictionary

another definition in the dictionary:

Selling_Proposi-see Unique Selling Proposition.

Delayed_Quotati-an industrial pricing method in which the seller delays quoting a price until delivery, the method protects the seller against cost over-runs and production delays.

Return_on_Inves

a measure of a firm's profitability in which profits are expressed as a percentage of investment.



see also:

Leads
see Sales Leads. ...

another definition in the dictionary:

Installations-a classification of industrial goods which includes land, buildings and major equipment.

Purchasing_Offi-an individual within an organisation responsible for purchasing the goods and services it requires. See Buying Centre.

Product_Line_Le
the number of different products in a product line. See Product Line. ...

another definition in the dictionary:

Marketing_Commu-the formal and informal messages that sellers transmit to buyers, the systematic (planned) as well as the unsystematic (unplanned) promotion by a firm of its products to its markets.

Closed_Promotio-a sales promotion which is available only to a specific, high-potential target, for example, a bank might wish to target graduating university students and send coupons to them by mail. See Open Promotion.

Augmented_Produ
a product enhanced by the addition of related services and benefits, eg. installation, warranty, mai ...

another definition in the dictionary:

Pricing-marketing activity concerned with the setting of prices for new products and the adjustment of prices for existing products.

Service_Firm_Sp-a system of service product delivery in which an organisation producing a service (eg. car rental, restaurants, financial services, etc.) sets up a number of independently-owned franchised outlets in locations convenient to its customers. See Franchising.

Joint_Venture
a risk-reducing method of market entry in which two firms combine forces to manufacture or market a ...

another definition in the dictionary:

Service_Firm_Sp-a system of service product delivery in which an organisation producing a service (eg. car rental, restaurants, financial services, etc.) sets up a number of independently-owned franchised outlets in locations convenient to its customers. See Franchising.

Business_Cycles-historical patterns of prevailing economic conditions - prosperity, recession, depression and recovery.

Banded_Pack
a consumer sales promotion in which two related product items are banded together and sold at a spec ...

another definition in the dictionary:

Loyalty_Objecti-one of three possible aims or objectives (with loading objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to stay loyal to a particular brand. See Loading Objective, Trial Objective.

Autonomic_Decis-a purchase decision made by either spouse independently. See Syncratic Decision.


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