Marketing Dictionary

another definition in the dictionary:

Liability-see Product Liability.

Image_Oriented_-an advertising plan or tactic intended to maintain a brand's position over time (rather than to change its position) and which relies on imagery and symbolism (rather than the provision of information) to achieve its objective. See Image-Oriented Change Strategy, Information-Oriented Change Strategy, Information-Oriented Maintenance Strategy.

Reusable_Contai

a type of consumer sales promotion in which potential customers are encouraged to buy a particular product because it is packaged in a container that can be used for some other useful purpose when empty.



see also:

Australian_Prod
a number allocated systematically to a product to distinguish it by producer, size, style, etc, the ...

another definition in the dictionary:

Routine_Respons-a buying situation in which the buyer has had considerable past experience, also called Automatic Response Behaviour or Habitual Response Behaviour. See Extensive Problem Solving, Limited Problem Solving.

Horizontal_Mark-a market for a product which is bought by many industries. See Vertical Market.

At_Home_TV_Shop
a form of non-store retailing in which products are shown on a television screen and presented enthu ...

another definition in the dictionary:

Electronic_Reta-the use by customers of computer terminals in conveniently located shopping kiosks to call up product information and then to place orders using credit cards.

Date_Stamping-See Open Dating.

Competitors
firms vying for patronage of the same market. See Brand Competitors, Enterprise Competitors, Generic ...

another definition in the dictionary:

Endorsements-recommendations to purchase a particular brand of product made in advertisements by well-known personalities or experts.

Sales_Volume_An-a detailed study of an organisation's sales, in terms of units or revenue, for a specified period, the analysis of sales volume (by sales region or territory, industry, customer type, etc) is commonly used as an aid in determining the effectiveness of the selling effort.

Palletisation
the packing of goods on to small wooden platforms, or pallets, for ease of handling in shipment. ...

another definition in the dictionary:

Spotter-a person who receives a fee for providing a salesperson with leads to prospects to whom sales are made.

Image_Oriented_-an advertising plan or tactic intended to maintain a brand's position over time (rather than to change its position) and which relies on imagery and symbolism (rather than the provision of information) to achieve its objective. See Image-Oriented Change Strategy, Information-Oriented Change Strategy, Information-Oriented Maintenance Strategy.

Incentive
an inducement to buy, incentives include special price deals, premiums, contests, etc. ...

another definition in the dictionary:

Sales_Report-a salesperson's detailed record of sales calls and results for a given period, typically, a sales report will include information such as the sales volume per product or product line, the number of existing and new accounts called upon, and the expenses incurred in making the calls. See Call Report.

External_Market-relatively uncontrollable factors outside the firm which influence its decision making. See Internal Environment.


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