another definition in the dictionary:
Quota-any restriction imposed by law on the quantity of a product which can be produced or imported, a form of protectionism. See Protectionism, Sales Quota.
Merchant-_an independent marketing intermediary.
Reverse_Recipro
a practice in which a firm gives supply preference to another from which it buys.
see also:
Consummatory_Ad
advertising which stresses the benefits of taking immediate action to purchase. ...
another definition in the dictionary:
Market_Opportun-a newly identified market or product gap within a market which a company can exploit.
Market_Leader-the company whose products hold the largest market share. See Market Challenger, Market Follower, Market Nicher.
Freight_Charges
transportation costs involved in shipping goods from producer to customer. ...
another definition in the dictionary:
Open_Bid-a system, common in the government market, of calling for bids from selected suppliers.
Features-prominent or distinctive characteristics of a product's use, construction or design, also referred to as Attributes.
Me_Too_Products
risk-avoiding products which are not significantly different from those of competitors. See Breakthr ...
another definition in the dictionary:
Frequency-the number of times the target consumer will be exposed to the message during the specified period of the campaign.
Retailer_Cooper-a wholesaling operation established by a group of retailers to give themselves a buying advantage.
Production_Good
a classification of industrial goods, goods purchased by industrial firms for use in the manufacture ...
another definition in the dictionary:
Forward_Buy-the placement of an inventory purchase order earlier than required in order to take advantage of a special price offer, or similar.
Billings-the amount of money spent on media buying by advertising agencies on behalf of clients.
Demand
a measure of those in a market who wish to buy a product and can afford to do so. ...
another definition in the dictionary:
Objective_and_T-a budgeting method in which the amount to be spent on sales promotion, advertising, personal selling, etc is determined by the desired result of the activity and the nature of the tasks necessary to achieve it.
Mental_States_A-see Formula Approach.
