another definition in the dictionary:
Advertising_to_-a marketing control measure used to determine whether the amount spent on advertising in a given period was excessive, total advertising expenditure is expressed as a percentage of total sales revenue.
Exploratory_Res-desk research undertaken before primary research is commenced in a marketing research study, including an informal search for material from internal, external and secondary sources, interviews and discussions with informed sources, etc. See Marketing Research, Primary Research, Secondary Research.
a practice in which a firm gives supply preference to another from which it buys.
Researcher_Cont
a form of nonprobability sampling in which the researcher selects the respondents in a marketing res ...
another definition in the dictionary:
Open_Ended_Ques-a question that allows the respondent the opportunity to express an opinion in his or her own words. See Closed-Ended Question.
Discontinuous_I-entirely new-to-the world products made to perform a function for which no product has existed previously.
Selling_In
the process of educating the salesforce and distributors to sell a new product as part of the prepar ...
another definition in the dictionary:
Response_Time-the time taken by a firm to answer a customer inquiry about the status of an order.
Chain_Store-a group of retail stores, centrally owned and managed, generally carrying the same kind of merchandise.
Audimeter
a mechanical instrument or device for monitoring television usage and program choice (for ratings su ...
another definition in the dictionary:
Lost_Account_Ra-a measure used to evaluate salespeople in which the salesperson's ability to keep prior accounts as active customers is calculated.
Free_Standing_R-a retail store, not located in a shopping complex with other retailers, having its own premises and parking area.
ATC
See Average Total Cost. ...
another definition in the dictionary:
Front_of_Counte-the prime and most sought after position for impulse goods. Hence, front-of-counter (or FOC) display pack.
ADI-See Area of Dominant Influence.
Introductory_St
the first stage in the life cycle of a successful product, the product wins acceptance relatively sl ...
another definition in the dictionary:
Price_Leader-a firm whose prices set a lead for other firms in the industry to follow.
Aesthetic_Needs-see Self-Actualisation Needs.