another definition in the dictionary:
Puppy_Dog_Close-a closing technique in which a salesperson urges an indecisive prospect to 'take it home, play with it overnight', believing that once the product is in the customer's keeping he or she will be unwilling to part with it.
Prospect-a potential customer. See Sales Leads, Suspect.
the chance a purchaser takes that the product will not function as expected or satisfy the felt want. See Emotional Risk, Financial Risk, Performance Risk, Physical Risk, Social Risk.
Greying_of_Aust
a term used to describe the ageing of the population, the median age of the Australian population ha ...
another definition in the dictionary:
Marketing_Contr-activities involved in checking that marketing action plans are producing the desired results, and the taking of corrective action if they are not.
Market_Nicher-a company whose products serve segments too small to be of interest to firms with larger shares of the market, also called market specialists, threshold firms or foothold firms. See Market Challenger, Market Follower, Market Leader.
Kotler_s_Black_
a model devised by U.S. marketing academic, Philip Kotler, to explain the hidden nature of consumer ...
another definition in the dictionary:
Embedding-a form of subliminal advertising, the concealing of imagery in various products and advertisements to appeal to the subconscious drives of potential customers. See Subliminal Advertising.
Sale_of_Goods_A-various state legislation aimed at safeguarding consumers by ensuring that goods offered for sale are of reasonable quality and fit for their intended purpose.
Bar_Code
an arrangement of lines and spaces in code form used to identify a product by style, size, price, qu ...
another definition in the dictionary:
Custom_Marketin-marketing activity in which a company attempts to satisfy the unique needs of every customer, also called Market Atomisation Strategy. See Disaggregated Market, Complete Segmentation, Customised Marketing Mix.
Customer_Traini-training in the proper and efficient use of equipment given by a vendor to its customer's employees, provision of training by the vendor not only adds value to the product but also offers the vendor a means of differentiating itself from suppliers of the same or similar equipment.
Demand_Inelasti
see Inelasticity of Demand. ...
another definition in the dictionary:
Postage_Stamp_P-see Uniform Delivered Pricing.
Hidden_Objectio-an unstated objection which a prospective buyer has to a product offered by a salesperson. See Objection, Invalid Objection, Stated Objection, Valid Objection.
Centralised_Exc
a system for the trading of goods which utilises a central market. See Decentralised Exchange System ...
another definition in the dictionary:
Kanban-see Just-In-Time Inventory System.
Real_Positionin-the modification of a product offering so that it delivers more satisfactorily the benefits that buyers of this kind of product desire. See Market Positioning, Repositioning.