Marketing Dictionary

another definition in the dictionary:

Model_Bank-a variety of mathematic models used in a marketing information system to simulate real-life situations to assist in decision making.

Non_Store_Retai-the merchandising of goods by means other than retail shops, merchandising by mail order, vending machines, telephone, door-to-door, etc.

Risk

the chance a purchaser takes that the product will not function as expected or satisfy the felt want. See Emotional Risk, Financial Risk, Performance Risk, Physical Risk, Social Risk.



see also:

Promotional_Sto
merchandise offered at a reduced price to a reseller for some special promotion or festive occasion, ...

another definition in the dictionary:

Body_Language-a nonverbal form of communication in which posture, facial expressions, hand movements, etc, convey a message from sender to receiver. See Nonverbal Communication, Kinesic Communication, Proxemic Communication, Tactile Communication.

Account_Objecti-the specific aims and sales goals to be achieved within a specified period by a salesperson for an account for which he or she is responsible.

Frequency
the number of times the target consumer will be exposed to the message during the specified period o ...

another definition in the dictionary:

Multiple_Unit_P-offering a lower price per unit for the purchase of two or more products of the same type when bought together than when units are bought singly.

Cumulative_Quan-a price reduction offered to a purchaser in which the amount of the discount increases over time with the volume purchased. See Non-Cumulative Quantity Discount.

Date_Stamping
See Open Dating. ...

another definition in the dictionary:

Pre_Approach_St-the first stage in the selling process, the stage in which a salesperson prospects for new accounts, qualifies them and prepares to make contact with the client.

Non_probability-a sample in which the chance of an individual within the total population being chosen is not known.

Closing_Skill
the ability of a salesperson to obtain the buyer's commitment to the purchase. ...

another definition in the dictionary:

Distribution_Ba-pricing methods designed to recover or offset the costs associated with the shipment of goods to distant customers. See Geographic Pricing.

Consumerism-a social movement intended to safeguard the rights of consumers.

Integrative_Gro
a strategy for growth in which a firm acquires some other element of the chain of distribution of wh ...

another definition in the dictionary:

Automatic_Merch-the selling of goods by use of vending machines.

Merchandisers-retail stores which sell finished, non-food items, four types of merchandisers (categorised on the basis of service, price and product line) can be identified: specialty stores (full-service, high-price, limited product line), department stores, mass merchandisers, and discount stores (limited-service, low-price, wide product line).


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