another definition in the dictionary:
Sales_Volume-the total revenue produced or the total number of units of a product sold in a given period.
Divisibility-the extent to which a new product can be tested in a limited scale purchase. See Adoption Rate Determinants.
Risk_Avoidance
measures including acquiring information, seeking reassurance from family and friends, obtaining advice from experts, etc. taken by purchasers to reduce the level of anxiety they experience when buying.
see also:
Informative_Adv
advertising intended to inform rather than to persuade or remind. ...
another definition in the dictionary:
Form_Utility-the value given to a product by virtue of the fact that the materials and components which comprise it have been combined to make the finished product. See Utility.
Specialty_Store-a retail store typically carrying only one, or part of one, product line but having considerable depth within the line, examples include stores selling only jogging shoes for women, or men's hats.
Image_Pricing
see Psychological Pricing, Prestige Pricing. ...
another definition in the dictionary:
Promotional_Ada-a strategy in which the same product is sold in different geographic locations but with a unique promotional strategy for some or all of the different locations.
Concentrated_Se-one of four possible segmentation strategies (with market segment expansion strategy, product line expansion strategy and differentiated segmentation strategy), in a concentrated segmentation strategy a firm targets one product to one segment of the market. See Segmentation Strategies, Market Segment Expansion Strategy, Product Line Expansion Strategy, Differentiated Segmentation.
Formula_Approac
an approach to selling in which the salesperson uses a formula such as AIDA - awareness, interest, d ...
another definition in the dictionary:
Sales_Promotion-a form of promotion which encourages customers to buy products by offering incentives, such as contests, coupons, sweepstakes, samples, free gifts and so on, one of the four major elements (with advertising, personal selling and publicity) of the promotion mix.
Mark_Up_Ratio-the difference between the buying price of an article and its selling price, normally expressed as a percentage of the selling price, that is, if a firm buys a product at $72 and sells it for $90, the mark-up is $18, and the mark-up ratio is 20 per cent, $18 being one-fifth of $90.
Daily_Activitie
a record of a salesperson's activities on a day-by-day basis, showing clients visited, products pres ...
another definition in the dictionary:
Functional_Modi-see Feature Modification.
Psychographic_S-the division of a heterogeneous market into relatively homogeneous groups on the basis of their attitudes, beliefs, opinions, personalities and lifestyles, sometimes called 'State-of-Mind' Segmentation.
Credit_Card
a small card, usually of plastic, used to obtain consumer products without immediate payment, the ca ...
another definition in the dictionary:
Marketing_Resea-a marketing control measure used to determine whether the amount spent on marketing research in a given period was excessive in relation to its sales, total marketing research expenditure is expressed as a percentage of total sales revenue.
Functional_Whol-agents, brokers, commission merchants, etc. who facilitate exchanges between producers and resellers and receive commissions for their services, also referred to as Functional Middlemen.
