another definition in the dictionary:
ROI-abbrev. Return on Investment.
Extensive_Decis-see Extensive Problem Solving.
measures including acquiring information, seeking reassurance from family and friends, obtaining advice from experts, etc. taken by purchasers to reduce the level of anxiety they experience when buying.
Perishability
one of the four characteristics (with inseparability, intangibility and variability) which distingui ...
another definition in the dictionary:
DAGMAR-acronym for Defining Advertising Goals for Measured Advertising Results, after the title of a book by Russell H. Colley (New York: Association of National Advertisers, 1961). See DAGMAR Approach.
Non_probability-a sample in which the chance of an individual within the total population being chosen is not known.
Distributor_s_B
a brand owned or controlled by an organisation, the primary economic commitment of which is to distr ...
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ATC-See Average Total Cost.
Response_Time-the time taken by a firm to answer a customer inquiry about the status of an order.
Profit_and_Loss
an accounting statement showing income, expenditure and profit over a given period. ...
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Model_Bank-a variety of mathematic models used in a marketing information system to simulate real-life situations to assist in decision making.
Data-facts or information gathered in a marketing research study. See Primary Research, Secondary Research.
Horizontal_Pric
the practice, usually unlawful, of sellers of different brands of the same product making agreements ...
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Intensive_Growt-growth opportunities related to a company's current operations, intensive growth opportunities are market penetration, product development and market development.
Flanking_Defenc-a competitive marketing strategy in which the market leader attempts to identify and strengthen its own weak points, commonly geographic areas or market segments in which it is under-performing, before a smaller rival can mount an attack against it.
Administered_Ve
a co-ordinated system of distribution channel organisation in which the flow of products from produc ...
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Backward_Integr-a strategy for growth in which a company seeks ownership of, or some measure of control over, its suppliers. See Forward Integration, Horizontal Integration.
Product_Based_M-a marketing structure of an organisation in which staff specialists have responsibility for various products of the organisation (rather than for particular markets), most appropriate when customer needs are differentiated by product. See Market-Based Marketing Organisation.