another definition in the dictionary:
Decision_Flow_D-see Decision Tree.
Australian_Dire-an association, established in 1967, to represent the interests of direct mail marketers, a diverse group, consisting of individual and corporate members including direct marketing agencies, mailing houses, telemarketing bureaus, list brokers, charities, fund raisers and mail order merchandisers, it attempts to formulate and control appropriate standards of practice in direct marketing.
Role_Playing
an exercise commonly used in sales training in which one person acts the part of a salesperson and another a buyer to practise selling skills.
see also:
Private_Carrier
any form of transport operated by an independent organisation and used for the shipment of goods. Se ...
another definition in the dictionary:
Learning_Curve-a graphical representation of the way in which average unit cost of production decreases as output rises, also called an Experience Curve.
Return_on_Equit-a measure of a firm's profitability, profit achieved in a given period is expressed as a percentage of the total amount invested in the firm by its owners.
Herzberg_s_Theo
a theory of motivation developed by Henry Herzberg in which satisfiers (factors that cause satisfact ...
another definition in the dictionary:
Historical_Anal-an approach to sales forecasting in which the past sales results of a similar product are used to predict the likely sales of a similar new product.
Intangibles-see Services.
Brand_Manager
an individual given responsibility for planning and co-ordinating the firm's marketing activities re ...
another definition in the dictionary:
Place-one of the four controllable variables (with product, price and promotion) of the marketing mix, the delivery of a good or service to a consumer, also referred to as Distribution. See Distribution, Marketing Mix.
Experimental_Re-a systematic and scientific approach to marketing research in which the research manipulates one or a number of variables and measures any change in other variables.
Procurement_Cos
the costs involved in reordering an inventory item, the costs include the cost of processing and tra ...
another definition in the dictionary:
Deceptive_Packa-packaging intended to deceive the purchaser, excessive ullage creates the impression that the volume of the contents is greater than it actually is. See Ullage.
Familiarity_Sca-a scaling device for measuring a target audience's awareness and knowledge of a company or its products. Responses are commonly recorded on a five-stage scale: 1. Never Heard of It, 2. Heard of It, 3. Know a Little, 4. Know a Fair Amount, 5. Know It Well. See Favorability Scale.
Flexible_Pricin
a pricing method in which the price charged for some consumer shopping goods and specialty goods and ...
another definition in the dictionary:
Distribution_In-the level of availability selected for a particular product by the marketer, the level of intensity chosen will depend upon factor such as the production capacity, the size of the target market, pricing and promotion policies and the amount of product service required by the end-user. See Exclusive Distribution, Intensive Distribution, Selective Distribution.
ADMA-abbrev. Australian Direct Marketing Association.
