Marketing Dictionary

another definition in the dictionary:

Flyer-a promotional leaflet or mailing piece.

Free_Form_Prese-a selling approach which does not rely upon any set formula or method. See Formula Approach.

Role_Playing

an exercise commonly used in sales training in which one person acts the part of a salesperson and another a buyer to practise selling skills.



see also:

Product_Life_Cy
a concept which draws an analogy between the span of a human life and that of a product, suggesting ...

another definition in the dictionary:

Primary_Adverti-advertising intended to create demand for a class or category of product rather than for a brand. See Generic Advertising, Pioneering Advertising.

Corporate_Umbre-a term used in reference to the use made of the corporate name and corporate image as a shield for new product introductions, etc.

Audimeter
a mechanical instrument or device for monitoring television usage and program choice (for ratings su ...

another definition in the dictionary:

Convenience_Pro-a category of consumer product purchased frequently and with little thought and effort.

Organisational_-purchasing done by organisations for resale purposes, for use in the manufacture of other goods and services, or for the operation of their businesses.

Soft_Sell
a low-pressure selling situation, a selling situation in which the buyer has no feeling of being coe ...

another definition in the dictionary:

Display_Aids-see Visual Aids.

Market_Nicher-a company whose products serve segments too small to be of interest to firms with larger shares of the market, also called market specialists, threshold firms or foothold firms. See Market Challenger, Market Follower, Market Leader.

Fast_Moving_Con
a term used in reference to frequently purchased consumer goods, such as foodstuffs, toiletries, etc ...

another definition in the dictionary:

DSS-abbrev. Decision Support System.

Performance_Pri- price can often offset other 'time prices'. See Non-Monetary Price, Time Price.

APN
abbrev. Australian Product Number. ...

another definition in the dictionary:

Field_Selling-face-to-face sales calls made by company representatives on customers in their homes or places of business.

Sender-the originator of the message in the communication process, also called the Source. See Communication Process.


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