another definition in the dictionary:
Group_Influence-members of a family, peers, opinion leaders, etc. who have an effect on a consumer's spending or purchase behaviour. See Reference Groups, Aspirational Reference Groups, Contactual Reference Groups, Membership Reference Groups.
Features-prominent or distinctive characteristics of a product's use, construction or design, also referred to as Attributes.
see Straight Rebuy.
Merchandisers
retail stores which sell finished, non-food items, four types of merchandisers (categorised on the b ...
another definition in the dictionary:
Corporate_Adver-a form of institutional advertising focussing not on a particular product or product range but on the organisation itself, the objective of corporate advertising may be patronage, image or issue. See Corporate Image Advertising, Corporate Issue Advertising, Corporate Patronage Advertising, Institutional Advertising.
Case_Allowance-discount allowed on products sold to retailers to encourage them to purchase in larger quantities. See Allowances.
Quantity_Discou
a price reduction made to encourage a purchaser to order a larger quantity than would otherwise have ...
another definition in the dictionary:
Pulsing-scheduling advertising campaigns in fairly regular bursts followed by periods of relative or complete inactivity. See Continuity, Flighting.
Direct_Marketin-a distribution channel in which no intermediaries are used, a manufacturer sells direct to an end-user, also called a Zero Level Channel. See Channel Length.
Consumer_Non_Du
a classification of frequently purchased consumer goods, non-durables are items which are consumed i ...
another definition in the dictionary:
Social_Risk-concern or uncertainty in the buyer's mind that the purchase of the product under consideration will not be approved of by others. See Risk.
Regional_Brands-manufacturers' brands sold only in certain regions.
Brand_Switching
the changing of support and conviction for one brand to a competing brand. See Brand Loyalty. ...
another definition in the dictionary:
Alternative_Med-media vehicles, apart from the traditional ones, which are available for promotional purposes, examples of newer alternative media are video catalogs and audiotext. See Video Calalog, Audiotext.
Pre_Ticketing-the practice by a vendor of placing a tag on each product sold listing its particular style, size, colour, etc, the pre-ticketing is designed to make re-ordering easier for a reseller.
Service_Heterog
see Variability. ...
another definition in the dictionary:
Fast_Moving_Con-a term used in reference to frequently purchased consumer goods, such as foodstuffs, toiletries, etc.
Copy_Testing-the pre-testing of advertising copy for print advertisements, usually by giving respondents a portfolio of dummy advertisements in a magazine format and asking them to recall copy points, or the post-testing of advertising copy, usually by asking respondents to look through an actual magazine and then comment on advertisements they remember.