another definition in the dictionary:
Buddy_System-an on-the-job sales training method in which an experienced salesperson is responsible for the training of a new salesperson. See Curbside Training, Formal Training, On-the-Job Training.
Benefits_Sought-the specific advantages looked for in products when buyers purchase them. See Behaviouristic Segmentation.
Routine_Rebuy
see Straight Rebuy.
see also:
Counsellor_Appr
see Adviser Close. ...
another definition in the dictionary:
Extensive_Decis-see Extensive Problem Solving.
Catalogue_Retai-retailers who mail catalogues to their customers and maintain showrooms where samples of the products for sale are displayed, orders are filled from back-room warehouses. Also called Mail Order House.
ENP
abbrev. Expected Net Profit. ...
another definition in the dictionary:
Exclusivity-see Exclusive Agreements, Exclusive Distribution.
Small_Order_Pro-the problem of coping with sales orders which are so small that the cost of filling them offsets the profit.
Emotional_Appea
advertising messages, usually based on imagery rather than information, which attempt to achieve the ...
another definition in the dictionary:
Brand_Competito-competing brands of products which can satisfy a consumer's wants almost equally as well as each other. See Competitors.
Competitive_Att-options available for attacking a competitor, these include a frontal attack (head-on), a flanking attack (attack at a point of weakness), an encirclement attack (attack on several fronts at once), a by-pass attack (attack by diversifying into new territories, products or technologies) and a guerilla attack (attack by waging small, intermittent skirmishes).
Focus_Group
a qualitative marketing research technique in which an independent moderator interviews a small grou ...
another definition in the dictionary:
Cash_Rebate-money refunded to customers who buy merchandise from retailers within a specified time, the rebate allows dealers to clear inventories without cutting list price. For example, a new car dealer might announce that everyone who purchases a certain vehicle in the current month at the regular price of $25,000 will receive a cash rebate of $2,000.
Accelerated_Tes-market testing of consumer goods using a simulated store technique rather than an actual test market, also referred to as Laboratory Test Markets and Purchase Laboratories.
Merchant_Wholes
an independent marketing middleman buying and taking title to goods and reselling them to retailers ...
another definition in the dictionary:
Multiple_Pricin-see Flexible Pricing.
Pre_Approach_St-the first stage in the selling process, the stage in which a salesperson prospects for new accounts, qualifies them and prepares to make contact with the client.
