Marketing Dictionary

another definition in the dictionary:

Adaptivising-a planning philosophy implying a firm's intention to continue to maintain, and expand, its present operations, to do better things in the future than have been done in the past. See Optimising, Satisficing.

Bagman-an eighteenth century term of British origin for a salesperson.

Routine_Respons

a buying situation in which the buyer has had considerable past experience, also called Automatic Response Behaviour or Habitual Response Behaviour. See Extensive Problem Solving, Limited Problem Solving.



see also:

Safety_Stock
a level of stock over and above expected requirements held in inventory as a precaution against unus ...

another definition in the dictionary:

Multiple_Sourci-buying supplies from several vendors so that the risk of any one source being unable to supply is minimised.

Marginal_Revenu-the change in total revenue that results from selling an additional unit.

Marginal_Revenu
the change in total revenue that results from selling an additional unit. ...

another definition in the dictionary:

Company_Mission-see Corporate Mission.

Product_Knowled-detailed knowledge of a product's features and benefits required by a salesperson to persuade a prospect to purchase.

Inventory_Manag
activities involved in maintaining the appropriate level of stock in a warehouse. ...

another definition in the dictionary:

Order_Taker-a salesperson who writes up orders but is not involved in persuading customers to buy. See Order Getter.

Low_Touch_Servi-customer service characterised by a low level of personal contact with customers, low-touch customer service is primarily automated or provided by vending machines, such as automatic telling machines at banks, self-service petrol pumps at garages, etc. See High-Touch Service.

Sales_Planning
the assessment of the current situation in a sales region, the setting of objectives, the formulatio ...

another definition in the dictionary:

Cash_Rebate-money refunded to customers who buy merchandise from retailers within a specified time, the rebate allows dealers to clear inventories without cutting list price. For example, a new car dealer might announce that everyone who purchases a certain vehicle in the current month at the regular price of $25,000 will receive a cash rebate of $2,000.

Selective_Disto-the perceptual process which occurs when people subconsciously try to make new information fit their old ideas about something. See Selective Exposure, Selective Retention.

Simple_Random_S
a sample in which each member of the population has an equal chance of being chosen. ...

another definition in the dictionary:

Convenience_Pro-a category of consumer product purchased frequently and with little thought and effort.

Rational_Appeal-advertising messages, usually product-feature based, in which advertisers attempt to achieve their objectives by appeals to logic and reason rather than to the emotions. See Emotional Appeals in Advertising.


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