another definition in the dictionary:
Collusion-agreement between a group of companies to fix a common price. See Cartel.
Free_Merchandis-a type of trade sales promotion in which resellers are given a certain quantity of merchandise free of charge in return for an order of a specified size. See Trade Sales Promotion.
a buying situation in which the buyer has had considerable past experience, also called Automatic Response Behaviour or Habitual Response Behaviour. See Extensive Problem Solving, Limited Problem Solving.
Brand_Revival
the resurrection of a brand that is being harvested or which has previously been eliminated, brand r ...
another definition in the dictionary:
National_Brand-see Manufacturerís Brand
Sales_Administr-a marketing control measure used to determine whether the amount spent on sales administration in a given period was excessive, total expenditure on sales administration is expressed as a percentage of total sales revenue for the same period.
Licensing
the granting of permission by one manufacturing organisation to another to use a registered brand, s ...
another definition in the dictionary:
Publics-the various groups in a society which can influence or bring pressure to bear upon a firm's decision making and have an impact upon its marketing performance, these groups include the financial public, media public, government public, citizen action public, local public, general public and international public.
Contractual_Sal-salespeople who are not full or part-time paid representatives of a company but who sell for it on a commission basis.
Raw_Materials
a classification of industrial goods that are basic materials which become part of a physical produc ...
another definition in the dictionary:
Horizontal_Pric-the practice, usually unlawful, of sellers of different brands of the same product making agreements to charge the same price to consumers. See Collusion, Price Fixing, Vertical Price Fixing.
Rack_Jobber-a specialised form of merchant wholesaler supplying non-general lines to supermarkets, pharmacies, hardware stores, etc.
Licensed_Charac
figures from fiction, television, movies, etc which are used, under license from their creators, in ...
another definition in the dictionary:
International_M-marketing actvities intended to facilitate the exchange or transfer of goods between nations.
Geographic_Pric-see Geographical Pricing.
Shrinkage
a term used in retailing to refer to the theft of merchandise by customers and employees, measures t ...
another definition in the dictionary:
Escalator_Claus-a clause in a contract which allows a tenderer to adjust the final amount charged to take account of price rises in component parts between acceptance of the bid and completion of the delivery, installation, etc.