another definition in the dictionary:
Direct_Close-the most straight-forward closing approach, the salesperson simply asks the buyer for an order. See Close.
Product_Flankin-a competitive marketing strategy in which a company produces its brands in a variety of sizes and styles to gain shelf space and inhibit competitors.
Routing
the planning of the best route to be followed by a sales representative in making a series of sales calls, good routing raises both the number of calls the representative is able to make and the ratio of selling time to non-selling time.
see also:
Rebate
a temporary price reduction to encourage immediate purchase. ...
another definition in the dictionary:
Historical_Anal-an approach to sales forecasting in which the past sales results of a similar product are used to predict the likely sales of a similar new product.
Registered_Desi-a form of legal protection against the copying by a competitor of the external appearance of a product.
Probabilistic_M
a statistical tool in which the probability that an event will occur again is estimated using histor ...
another definition in the dictionary:
Predatory_Prici-a pricing practice by which a company hopes to inhibit or eliminate competition by charging lower than normal prices for its products in certain geographic regions.
Foreground_Radi-a term used in reference to pre-recorded or live radio programs featuring music and commercial announcements broadcast direct to stores where the advertised merchandise is available.
Monitoring_Time
part of the non-monetary price a consumer pays for a product, the time it takes individual to work o ...
another definition in the dictionary:
Sales_Promotion-a marketing control measure used to determine whether the amount spent on sales promotion was excessive, total expenditure on sales promotion in a given period is expressed as a percentage of total sales revenue for the same period.
MAANZ-abbrev. Marketing Association of Australia and New Zealand.
DMA
See Designated Marketing Area. ...
another definition in the dictionary:
Dealer_Listing-the namimg in a product advertisement of certain retailers who have stocks, the naming of dealers is done as a convenience to consumers and to encourage the retailers to carry higher stock levels. Also referred to as Tagging.
On_Pack_Premium-a common form of consumer sales promotion in which a gift is banded to the package of another product to encourage its purchase. See Premiums, In-Pack Premium, Near-Pack Premium, With-Pack Premium.
Horizontal_Dive
a growth strategy in which a company seeks to add to its existing lines new products that will appea ...
another definition in the dictionary:
Guided_Dreams_-a method of collecting qualitative marketing research data in which respondents are asked to imagine they are dreaming or fantasising, whilst in this state, a researcher seeks their emotional reactions to particular products and brands. See Qualitative Marketing Research.
Open_Ended_Ques-a question that allows the respondent the opportunity to express an opinion in his or her own words. See Closed-Ended Question.
