Marketing Dictionary

another definition in the dictionary:

Communicability-the extent to which the benefits of a new product are likely to be noticed and discussed by consumers, a major determinant of the rate of new product adoption.

Communicability-the extent to which the benefits of a new product are likely to be noticed and discussed by consumers, a major determinant of the rate of new product adoption.

Routing

the planning of the best route to be followed by a sales representative in making a series of sales calls, good routing raises both the number of calls the representative is able to make and the ratio of selling time to non-selling time.



see also:

Loyalty_Objecti
one of three possible aims or objectives (with loading objective and trial objective) of a consumer ...

another definition in the dictionary:

Mail_Surveys-a relatively inexpensive method of obtaining data in a marketing research study, mail surveys keep interviewer bias to a minimum, but they require considerable time to conduct and response rates are generally low.

Money_Based_Com-other organisations offering products on which a company's potential customers might spend their money. See Competitors, Product-Based Competitors.

Divisional_Mark
a marketing manager with responsibility for the marketing activities of one of the operating divisio ...

another definition in the dictionary:

Brand_Insistenc-the stage of brand loyalty where the buyer will accept no alternative and will search extensively for the required brand. See Brand Preference, Brand Recognition.

Family_Brand-a brand name used for a number of products in the same line, such as Revlon cosmetics or Heinz canned foods, also referred to as a Blanket Brand. See Corporate Branding, Individual Brand, Corporate Branding, Single Brand Name.

Price_Elastic_S
segments of the market which are more responsive to price changes than other segments of the market. ...

another definition in the dictionary:

Compensation_Sy-schemes for remunerating salespeople for tasks performed, commonly used systems include straight salary, straight commission, and a combination of salary and incentives.

Psychological_N-innate human feelings of deprivation related to an individual's mental well-being. See Needs, Physiological Needs.

Brand_Insistenc
the stage of brand loyalty where the buyer will accept no alternative and will search extensively fo ...

another definition in the dictionary:

MAANZ-abbrev. Marketing Association of Australia and New Zealand.

Sequential_Segm-the division of a heterogeneous market into relatively homogeneous groups on one basis (for example, geographically), followed by further segmentation on some other basis (for example, end-user type).

Inept_Set
brands that a buyer is aware of when considering a purchase, thinks poorly of , but uses in some way ...

another definition in the dictionary:

Persuasive_Adve-advertising intended to persuade (rather than to inform or remind).

Better_Mousetra-the mistaken notion that if a company produces a technically better product than its competitors it will be more successful in the marketplace.


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