Marketing Dictionary

another definition in the dictionary:

Industrial_Pack-the protective wrapping and boxing of finished industrial goods for shipment.

FOB_Pricing-see Free-on-Board Pricing.

Run_Out_Strateg

a strategic decision to allow a product in the decline stage of its life-cycle to continue to be sold, especially if the product has a sizable hard-core market which insists on buying it, often, the marketer may raise the price a little to obtain a slight premium price while paring all promotional costs. See Decline Stage, Product Lifecycle.



see also:

Census
the collection of data from all possible sources in a population. ...

another definition in the dictionary:

Consumer_Credit-finance made available by leading companies to consumers for purchases with arrangements having been made for the loan to be repaid with interest.

Growth_Strategi-the means by which an organisation plans to achieve its objective to grow in volume and turnover. Four broad growth strategies are available - market penetration, product development, market development and diversification.

Demand_Backward
a method of pricing in which prices are set by determining what consumers are willing to pay, then, ...

another definition in the dictionary:

Free_Merchandis-a type of trade sales promotion in which resellers are given a certain quantity of merchandise free of charge in return for an order of a specified size. See Trade Sales Promotion.

Account_Objecti-the specific aims and sales goals to be achieved within a specified period by a salesperson for an account for which he or she is responsible.

Promotional_Par
an alliance between a manufacturer of a product and another company for the purposes of promotion, f ...

another definition in the dictionary:

Free_Merchandis-a type of trade sales promotion in which resellers are given a certain quantity of merchandise free of charge in return for an order of a specified size. See Trade Sales Promotion.

Rational_Buying-reasons for buying that are based on logic or judgement rather than on emotion.

Publicity
corporate or product promotion that is obtained free of charge. ...

another definition in the dictionary:

Cross_Selling-selling by a salesperson of some part of the company's total product range for which another division or salesperson has prime responsibility.

Empathy-the ability of an individual to project his or her own personality into a situation and understand it, a quality deemed desirable in salespeople who must be able to see the product from the buyer's point of view.

Drop_In_Product
a product that is so nearly identical to that of a competitor that it can be 'dropped in' to the com ...

another definition in the dictionary:

Product_Push_Ap-an approach to the generation of new product ideas in which a company's strengths rather than market needs are given prime emphasis. See Demand-Pull Approach.

Information_Ori-an advertising plan or tactic intended to change a brand's image (rather than to maintain it over time) and which relies on the provision of information (rather than imagery and symbolism) to achieve its effect. See Image-Oriented Maintenance Strategy, Information-Oriented Change Strategy, Information-Oriented Maintenance Strategy.


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