another definition in the dictionary:
Formula_Approac-an approach to selling in which the salesperson uses a formula such as AIDA - awareness, interest, desire, action - as a guide to taking the buyer from one stage of the buying process to the next, also called the Mental States Approach. See AIDA Concept.
Reusable_Contai-a type of consumer sales promotion in which potential customers are encouraged to buy a particular product because it is packaged in a container that can be used for some other useful purpose when empty.
Run_Out_Strateg
a strategic decision to allow a product in the decline stage of its life-cycle to continue to be sold, especially if the product has a sizable hard-core market which insists on buying it, often, the marketer may raise the price a little to obtain a slight premium price while paring all promotional costs. See Decline Stage, Product Lifecycle.
see also:
Multilevel_Mark
a form of direct selling in which distributors of a product attempt to locate and sell to end-users ...
another definition in the dictionary:
Dogs-a product classification used in the Boston Consulting Portfolio Analysis Matrix, dogs are products with a relatively low market share in a slow-growth market. See Boston Consulting Group Portfolio Analysis Matrix, Cash Cows, Question Marks, Stars.
Out_Suppliers-suppliers with whom the buying organisation has not had dealings previously and therefore considers risky. See In-Suppliers.
Customer_Panels
see Focus Group. ...
another definition in the dictionary:
Brand_Advertisi-the featuring of a particular brand in media vehicles in order to build strong, long-term consumer attitudes towards it.
Account_Represe-a salesperson with direct responsibility for one specific major account or a group of major accounts.
Australian_Bure
an Australian government agency which classifies organisations according to their economic activity, ...
another definition in the dictionary:
National_Introd-the immediate launch of a new product on a nation-wide scale. Because of the risk and the substantial investment in production and marketing that a national introduction requires, many organisations choose rollout approach instead. See Rollout.
In_Magazine_Rec-to test the effectiveness of advertising, individuals selected from the target market are asked to look through a magazine and then to recall advertisements they have seen. See Recognition Tests.
Causal_Research
marketing research which examines the cause-and-effect relationship among variables. ...
another definition in the dictionary:
Scanner_Systems-electronic equipment which allows product bar codes to be read, the information recorded by the scanning devices is used in marketing decision making, including inventory control. See Bar Codes.
Sales_Forecast-an estimation of the likely volume of sales, measured in dollars and units, for a future planning period, typically, sales forecasting is done on the basis of past trends, sales force estimations, survey of consumer buying intentions, managerial judgement, or quantitative models.
Selective_Expos
the perception by an individual of certain, more relevant, facts or advertisements but not of others ...
another definition in the dictionary:
Product_Portfol-the mix of products manufactured or distributed by a company. See Product Mix, Product Mix Width.
Elaboration_Pro-questions posed by salespeople when positively encouraging prospects to provide additional information about their needs.
