another definition in the dictionary:
Smart_Card-an ultra-thin card, similar to a bankcard or credit card, containing computer chips capable of receiving, storing and transmitting significant amounts of data with marketing applications.
Buyer-the individual who handles the actual purchase in a buying decision, a purchasing officer. See Buying Centre.
SBU
abbrev. Strategic Business Unit.
see also:
Non_Business_Ma
see Non-Profit Marketing ...
another definition in the dictionary:
Market_Niche-a small but profitable segment of a market unlikely to attract competitors.
No_Name_Brand-see Generic brand
Delayed_Quotati
an industrial pricing method in which the seller delays quoting a price until delivery, the method p ...
another definition in the dictionary:
Gap_Analysis-the determination of the methods and techniques used to fill the 'gap' between corporate sales and financial objectives and the current long-range forecasts of the sales team.
Narrowcasting-a term used in reference to cable television in the U.S., where cable TV stations, with specialised interests such as sports, news, weather, movies, etc, allow advertisers great selectivity, that is, advertisers can ?narrowcastî their messages rather than broadcast them.
Business_Plan
a blueprint for building a company, containing a definition of the company's mission, identified opp ...
another definition in the dictionary:
Correlation_Tec-a range of statistical techniques used to discover relationships between diverse elements in a marketing situation.
Cultural_Divers-the range of different value systems existing in a multicultural society.
Customer_Orient
see Customer-Oriented Management. ...
another definition in the dictionary:
EFTPOS-abbrev. Electronic Funds Transfer at Point of Sale.
Microanalytical-a descriptive model, designed to communicate, explain or predict some real system or process, in which there is a dependent variable and a relatively large number of independent, determinant variables. See Model, Macromodel.
Nutritional_Lab
the requirement, either by law or under voluntary industry codes, that certain products be marked wi ...
another definition in the dictionary:
Benjamin_Frankl-see Balance Sheet Close.
Historical_Anal-an approach to sales forecasting in which the past sales results of a similar product are used to predict the likely sales of a similar new product.
