another definition in the dictionary:
Divest_Strategy-a planned decision to get out of a particular business or product line, to sell off.
Microsegmentati-the division of a market into smaller groups of customers on the basis of more narrowly defined needs and wants, after having already divided or segmented it on the basis of broadly defined needs and wants. See Market Segmentation, Microsegmentation.
abbrev. Strategic Business Unit.
Media_Council_o
a body which represents the interests of advertisers, advertising agencies and the media. ...
another definition in the dictionary:
Psychodrawing-a nonverbal, qualitative marketing research technique in which respondents use colours, shapes, symbols, etc. to express their feelings about certain products or brands. See Qualitative Marketing Research.
Deceptive_Adver-advertising intended to deceive consumers with false or misleading claims.
Elasticity_of_D
a measure of the degree to which any change in the price of a product will affect the demand for it. ...
another definition in the dictionary:
Field_Sales_Man-a sales manager whose prime responsibility is for the supervision of the sales force in its outside selling activities, generally, the field sales manager will have only minimal involvement in the internal, administrative sales management operations.
RDC-abbrev. Regional Distribution Centre.
Channel_Power
the circumstances - economic or social that allow one channel member to control another. See Channel ...
another definition in the dictionary:
Economic_Utilit-the ability of a good or service to satisfy a customer's needs or wants, the five kinds of economic utility are form utility, time utility, place utility, information utility and possession utility.
Commission-a payment made to a salesperson based on a percentage of the value of the goods sold.
Asset_Turnover
a ratio used to evaluate the profitability of a firm, net sales in a given period are divided by tot ...
another definition in the dictionary:
ASC-abbrev. Advertising Standards Council.
Product_Differe-an approach to marketing in which a company disregards market segmentation but produces goods and services that are different from others on the market.
Account_Penetra
a measure used to evaluate salespeople, the percentage of accounts from which orders are secured is ...
another definition in the dictionary:
Bottom_Up_Appro-an approach to promotion budgeting which takes as its basis the tasks that are thought to be necessary to achieve the specified promotion objectives, these tasks are costed and the total cost, when approved by top management, is the budget. See Objective and Task Budgeting, Top-Down Approach to Promotion Budgeting.
Corporate_Verti-a system of distribution channel organisation in which the orderly flow of products from producer to end-user is controlled by common ownership of the different levels of the system. See Administered Vertical Marketing System, Contractual Vertical Marketing System, Vertical Marketing System.