another definition in the dictionary:
Safety_Recall-the request by a manufacturer for the return of a particular batch or model of a product (for repair, replacement or credit) when the product has been found to be defective or unsafe.
State_of_Mind_S-see Psychographics.
acronym for Situation analysis, Explicit statement of the problem, Laying out the research design and collecting data, Evaluating the data and making a decision, Creating a plan to implement the decision and Testing the correctness of the decision - a six-step approach to the process of marketing research.
Product_Line_Ex
one of four possible segmentation strategies (with concentrated segmentation strategy, market segmen ...
another definition in the dictionary:
Fad-a product, especially a fashion, that comes quickly to the attention of an eager public, achieves peak sales in a relatively short time, and rapidly declines in popularity, that is, a popular product with a particularly short life cycle. See Fashion.
Promotion-one of the four controllable variables (with product, price and place) of the marketing mix.
Carload_Freight
a special rate offered to companies by railways to encourage them to ship in carload (c.l.) rather t ...
another definition in the dictionary:
Inside_Order_Ta-a salesperson who writes up sales orders at a sales counter, or those forwarded to the company by telephone, but is not required to sell persuasively to customers. See Outside Order-Taker.
Exclusivity-see Exclusive Agreements, Exclusive Distribution.
Awareness_Set
the brands of which a consumer is aware, normally, the awareness set will be less than the total set ...
another definition in the dictionary:
Stabilising_Pri-a price set for a product with the intention of keeping prices steady within an industry in order to avoid a price war.
Sales_Kit-a collection of sales materials, such as brochures, calendars, signs and posters, prepared to explain a particular promotion to retailers, it will usualy include a full advertising schedule..
Compensation_Me
handling a buyer's objection by admitting the validity of the objection but pointing out some advant ...
another definition in the dictionary:
Learning_Proces-the way in which an individual's behaviour changes as a result of previous experiences, the process consists of four basic components - a stimulus or cue which creates a drive, the drive which motivates the individual to make a response, the response or action undertaken by the individual, and reinforcement by means of reward or punishment which determines whether the individual will act in that way again.
Shelf_Life-the period of time in which a product can remain on display in a retail store before the expiration of its 'use by' date. -
Marketing_Model
computer based simulations of realistic marketing situations which allow alternative decisions to be ...
another definition in the dictionary:
Market_Broadeni-a strategy in which a company looks beyond its existing product to the need or want of the consumers which buy it, thus a company which makes soap powder, knowing that what its consumers want is whiter clothes, might expand its operations to make a bleach.
Cultural_Values-ideas, beliefs, attitudes, opinions, principles, etc long cherished by members of a society.