another definition in the dictionary:
Brand_Revival-the resurrection of a brand that is being harvested or which has previously been eliminated, brand revival, where the brand name is still strong, is often a less costly strategy than the creation of a new brand and may provide a firm with a significant advantage in a mature market.
Introductory_Al-see Slotting Allowance.
S_Type_Response
a response to an advertisement or an advertising campaign which is slow to take effect but gradually gathers pace. See C-Type Response.
see also:
Seasonal_Discou
a reduced price to encourage the purchase of a particular product in the off-season, perhaps better ...
another definition in the dictionary:
After_the_Fact_-a system of marketing control in which corrective action is taken at the end of a planning period when marketing performance does not meet expectations, changes are made in an attempt to rectify the situation for the next planning period. See Adaptive Control System, Marketing Control System, Reactive Marketing Control System, Steering Control System.
Dual_Distributi-a system of marketing channel organisation in which a manufacturer uses two approaches simultaneously to get products to end-users, commonly, one approach is to use marketing intermediaries, while the other is to sell direct to end-users.
Product_Elimina
the decision to drop a product (for example, in the decline stage of its life cycle) in order to use ...
another definition in the dictionary:
Stated_Objectio-the reason given by a prospective buyer for not accepting the product offered, the stated objection may conceal the true objection. See Objections, Invalid Objections, Valid Objections.
Gross_Sales-the total revenue from all sales to customers in a specified period.
Optimal_Reorder
see Economic Order Quantity, Just-In-Time Inventory System. ...
another definition in the dictionary:
Brand_Familiari-the awareness consumers have of a particular brand.
Objections-any form of sales resistance offered by a buyer to a salesperson.
Shipping_Packag
outer packaging (cartons, for example) in which products are packed for storage and transport. See P ...
another definition in the dictionary:
Aesthetic_Needs-see Self-Actualisation Needs.
Service_Mix-the range of services offered by a services marketing company.
Horizontal_Inte
a strategy for growth in which a company develops by seeking ownership of, or some measure of contro ...
another definition in the dictionary:
FAS_Pricing-see Free-alongside-Ship Pricing.
Premiums-a type of sales promotion in which merchandise is given free or at a reduced price to purchasers of products or visitors to a store.
