another definition in the dictionary:
Minor_Points_Cl-a closing technique in which a salesperson attempts to get the buyer to agree to the value or usefulness of various smaller attributes and features of a product so that it will be easier to get a favourable response to the bigger decision - to purchase the product.
Foreseeability_-the notion under product liability laws that a manufacturer has an onus to foresee how a product might be misused and warn consumers accordingly.
Safety_Needs
the desire of humans for safety, shelter, security and warmth. See Maslow's Hierarchy of Needs.
see also:
Geocentrism
the view that the whole world is one single market. ...
another definition in the dictionary:
Intraorganisati-an organisation's internal environment, the forces arising from the organisation's formal structure and from interactions with employees which affect the marketing operations.
Free_In_The_Mai-a type of sales promotion in which consumers are offered a gift which is sent to them by post in return for proof of purchase of the product.
Advertising_Mes
the central, underlying idea or theme within an advertisement. ...
another definition in the dictionary:
All_We_Can_Affo-a simple method of determining a budget (for advertising, etc) in which the amount allocated is the amount that can be afforded, also called the What-We-Can Afford Method, the Affordable Method and the Arbitrary Method. See Advertising Budget Determination.
Product_Line_Ma-see Category Manager.
PLC
abbrev. Product Life Cycle ...
another definition in the dictionary:
Brand_Name-the part of a brand which can be spoken. It may include words, letters or numbers. See Brand Mark.
Product_Based_M-a marketing structure of an organisation in which staff specialists have responsibility for various products of the organisation (rather than for particular markets), most appropriate when customer needs are differentiated by product. See Market-Based Marketing Organisation.
Product_Manager
an individual given responsibility for the planning and co-ordinating of a firm's marketing activiti ...
another definition in the dictionary:
Encouragement_P-question posed by salespeople to get additional information from a prospective buyer.
R_and_D-abbrev. Research and Development.
Order_Getter
a salesperson responsible for actively persuading customers to buy rather than simply collecting ord ...
another definition in the dictionary:
ABC_Account_Cla-the classification of customer accounts within a sales territory or region into groups according to their size and potential, and, therefore, their importance, the classification is used primarily to determine call frequency.
FAMI-abbrev. Fellow of the Australian Marketing Institute.
