another definition in the dictionary:
Evaluative_Crit-features of a supplier, product, etc. considered by a buyer when choosing between alternatives, evaluative criteria may be objective or subjective.
Puppy_Dog_Close-a closing technique in which a salesperson urges an indecisive prospect to 'take it home, play with it overnight', believing that once the product is in the customer's keeping he or she will be unwilling to part with it.
the desire of humans for safety, shelter, security and warmth. See Maslow's Hierarchy of Needs.
Slotting_Allowa
a fee paid by a manufacturer to a supermarket chain for shelf space for a new product, also referred ...
another definition in the dictionary:
Impact-the force that an advertisement or message will have on a target consumer, television advertising, for example, because it combines sight and sound, will typically have greater impact than print media.
Product_Managem-a system which ensures that total marketing control of a product line or brand rests with the person who has profit responsibility for it.
Ansoff_Matrix
a tool, devised by Igor Ansoff, to provide a logical framework for the understanding and development ...
another definition in the dictionary:
Downward_Stretc-introducing a new product into a product line at the lower priced end of the market. See Product Line Stretching, Upward Stretching, Two-Way Stretching.
Post_Purchase_S-the pleasure that a carefully selected high-involvement product gives to a consumer after purchase. See High-Involvement Product.
Licensing
the granting of permission by one manufacturing organisation to another to use a registered brand, s ...
another definition in the dictionary:
New_Product_Dup-the introduction by a company of a product that is known to the market but new to the company. See Innovation, Product Extension.
Battle_of_the_B-a term used in reference to the often intense competition between manufacturers' brands, wholesalers' brands and retailers' brands. See Distributor's Brand, Manufacturer's Brand.
Return_on_Asset
a measure of a firm's profitability, after-tax profit expressed as a percentage of assets used to ma ...
another definition in the dictionary:
Product_Liabili-the onus or responsibility imposed by legislation on a manufacturer to warn consumers appropriately about possible harmful effects of a product, to foresee how it might be misused, etc.
Psychodrawing-a nonverbal, qualitative marketing research technique in which respondents use colours, shapes, symbols, etc. to express their feelings about certain products or brands. See Qualitative Marketing Research.
Demographic_Var
see Demographic Characteristics. ...
another definition in the dictionary:
Non_Cumulative_-a one-time reduction in list price for a quantity purchased. See Cumulative Quantity Discount.
Extrinsic_Rewar-rewards for doing a job which are external to the individual, such as wages, bonuses, incentives, fringe benefits, job promotions, and so on. See Intrinsic Rewards.