Marketing Dictionary

another definition in the dictionary:

Complementary_P-the pricing of one product at the optimum level, regardless of cost or profit considerations, so that the demand for another product which is used with it will increase and so maximise the profits from both products together.

Skim_the_Cream_-see Market Skimming Pricing.

Safety_Needs

the desire of humans for safety, shelter, security and warmth. See Maslow's Hierarchy of Needs.



see also:

Moral_Pricing
a pricing method used where the product is socially or politically sensitive and costs are difficult ...

another definition in the dictionary:

Brand_Strategie-decision-making for the effective handling of brands, three general branding strategies are available - a single brand for all of the organisation's products, family branding, or the use of individual brand names for all products. See Corporate Branding, Family Brand, Individual Brand Name.

Multilevel_Mark-a form of direct selling in which distributors of a product attempt to locate and sell to end-users and to others who will become distributors.

New_To_The_Worl
products which serve a purpose for which no product has previously existed. See New Products. ...

another definition in the dictionary:

Outside_Sales_F-manufacturers' agents and representatives, sales agents, dealers, distributors, etc available to supplement or even to replace a firm's own sales force.

Brand_Leveragin-broadening a company's product range by introducing additional forms or types of products under a brand name which is already successful in another category. Also called Product Leveraging, Brand Extension and Franchise Extension.

Prospect
a potential customer. See Sales Leads, Suspect. ...

another definition in the dictionary:

Mission_Stateme-see Corporate Mission Statement.

Control_Oriente-a system of pricing in which a product's price is controlled by government or by some regulating body.

Esteem_Needs
the desire to feel important in the eyes of others. See Maslow's Hierarchy of Needs. ...

another definition in the dictionary:

Lottery-a form of consumer sales promotion in which purchasers are offered to win prizes if their names are drawn from a barrel, a game of chance. Also called a Sweepstake.

Brand_Harvestin-decreasing marketing expenditure on a brand to zero, or to a minimal level, when sales and profits begin to decline, relying on its purchase by loyal customers to sustain it, brand harvesting (which often precedes total elimination of the brand) is usually undertaken to free up cash with which to pursue new market opportunities.

Geocentric_Appr
an approach to global pricing in which affiliate or subsidiary companies supply information about lo ...

another definition in the dictionary:

PLC-abbrev. Product Life Cycle

Elasticity_of_D-a measure of the degree to which any change in the price of a product will affect the demand for it. See Inelasticity of Demand.


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