another definition in the dictionary:
Market_Segment_-one of four possible market segmentation approaches (with concentrated segmentation strategy, product line expansion strategy and differentiated segmentation strategy) available to a firm in relation to the segment or segments it wishes to target, in a market segment expansion approach a firm targets one product to several segments of the market, thus expanding the market for one product. See Segmentation Strategies, Concentrated Segmentation Strategy, Product Line Expansion Strategy, Differentiated Segmentation Strategy.
Shrinkage-a term used in retailing to refer to the theft of merchandise by customers and employees, measures to control shrinkage include mirrors, video cameras, security guards and alarms that sound when tagged merchandise is carried out of the store.
a salesforce compensation method in which salespeople are paid a straight salary, a salary plan approach provides security and stability but may not provide the incentive associated with commission payments. See Straight Salary.
Adopter_Categor
the ranking into which adopters of a new product fall according to their willingness and speed to em ...
another definition in the dictionary:
Buyer_Action_Th-a traditional point of view holding that a prospect buys after being guided through certain mental processes by a salesperson. See AIDA Concept, Buyer Resolution Theory, Formula Approach.
Brand_Authorisa-the obtaining of distribution and display, usually of a consumer packaged good, through a retail outlet.
Field_Research
see Primary Research. ...
another definition in the dictionary:
Product_Line_St-introducing new products into a product line. See Product Line, Downward Stretching, Two-way Stretching, Upward Stretching.
Escalator_Claus-a clause in a contract which allows a tenderer to adjust the final amount charged to take account of price rises in component parts between acceptance of the bid and completion of the delivery, installation, etc.
Decoding
the step in the communication process in which the receiver accepts and interprets the message. See ...
another definition in the dictionary:
Marketing_Conce-a business orientation or philosophy that holds that organisational success is dependent upon the efficient identification of the needs and wants of target markets and the effective satisfaction of them.
Pyramid_Selling-a selling system, now illegal in Australia, in which members of a sales organisation derive their earnings by selling to newly introduced members of the distribution network (who pay a fee to enter) rather than to end-users.
Industrial_Good
goods and services purchased by industrial buyers for use in the production of their own goods and s ...
another definition in the dictionary:
Reverse_Recipro-a practice in which a firm gives supply preference to another from which it buys.
Psychographic_S-the division of a heterogeneous market into relatively homogeneous groups on the basis of their attitudes, beliefs, opinions, personalities and lifestyles, sometimes called 'State-of-Mind' Segmentation.
Marketing_Era
the period following the end of the Second World War which saw the emergence of the marketing concep ...
another definition in the dictionary:
Single_Zone_Pri-see Delivered Pricing, Uniform Delivered Price.
Profitability_C-marketing effort intended to assess the level of profitability of each product in the portfolio, of each market segment, of each marketing channel, etc.