another definition in the dictionary:
Buyer_Readiness-the state of preparedness or willingness in which an individual consumer may be in regard to the purchase of a particular product, the stages are commonly listed as awareness, knowledge, liking, preference, conviction and purchase.
Perishability-one of the four characteristics (with inseparability, intangibility and variability) which distinguish a service, perishability expresses the notion that a service cannot be made in advance and stored. See Sercices Marketing, Inseparability, Intangibility, Variability.
advertising, common in retailing, which announces the sale of products at temporarily or permanently reduced prices.
Australian_Mark
an association of marketing professionals founded in Sydney in 1933 as The Institute of Sales and Bu ...
another definition in the dictionary:
Body_Copy-the desriptive paragraphs in a print advertisement (as opposed to the headlines.
Sales_Engineer-a salesperson hired primarily for engineering knowledge or strong technical skills.
Boundary_Spanni
the difficult dual role played by sales managers and senior account managers who, in developing clos ...
another definition in the dictionary:
Laboratory_Test-see Accelerated Test Marketing.
Expressive_(Soc-one of four social styles (with Amiable, Analytical and Expressive) commonly used to classify salespeople and their customers, Expressives are characterised by high assertiveness and high responsiveness.
Performance_All
a discount or price reduction given to a wholesaler or retailer who promises to perform some additio ...
another definition in the dictionary:
Customer_Relati-a division of an organisation with responsibility for ensuring that customers are satisfied with the goods or services they have purchased and with the way the organisation has served them.
R_and_D-abbrev. Research and Development.
Broad_Assortmen
an assortment strategy in which a reseller decides to carry a wide range of related product lines. S ...
another definition in the dictionary:
Bottom_Up_Appro-a participative approach to planning in which there is involvement at all levels, plans are developed at the lower levels of an organisation and funnelled up through consecutive levels until they reach top management. See Top-Down Approach to Planning.
Competitive_Equ-a market situation of relatively stable competitive position and activity.
Franchise_Build
consumer sales promotions which impart a selling message along with the deal, as in the case of free ...
another definition in the dictionary:
Browngoods-a classification of consumer durables which includes television sets, radios and hi-fi equipment. See Whitegoods.
Mental_States_A-see Formula Approach.