another definition in the dictionary:
Competitive_Dep-attempting to change the beliefs of buyers about the attributes of a competitor's product, the attempt may be especially useful in cases where buyers generally have an inflated perception of the quality of a competitor's product. See Market Positioning.
Performance_All-a discount or price reduction given to a wholesaler or retailer who promises to perform some additional activity (special display, etc) to sell a greater quantity of product.
various state legislation aimed at safeguarding consumers by ensuring that goods offered for sale are of reasonable quality and fit for their intended purpose.
Membership_Grou
a reference group to which an individual belongs. See Aspirational Group, Dissociative Group. ...
another definition in the dictionary:
Inept_Set-brands that a buyer is aware of when considering a purchase, thinks poorly of , but uses in some way as a sourch of information. See Inert Set, Evoked Set.
Service_Perisha-see Perishability.
Press_Conferenc
a meeting to which media personnel are invited by a government body, organisation or company seeking ...
another definition in the dictionary:
Esteem_Needs-the desire to feel important in the eyes of others. See Maslow's Hierarchy of Needs.
Galvanic_Skin_R-a physiological testing technique in which the electrical conductivity of the skin is measured to check the level of arousal caused by an advertisement. See Galvanometer.
Sales_Tasks
the job activities carried out by salespeople, these may include direct selling tasks (making produc ...
another definition in the dictionary:
Singles_Market-a market segment, regarded as both a lifestyle and a demographic category, which includes widowed and divorced people as well as 'never-been-married' singles.
Exclusive_Deali-an arrangement in which a manufacturer prohibits a marketing intermediary from carrying competitors' products.
Buyer_s_Market
a market in which there is an abundance of a particular good or service for sale. ...
another definition in the dictionary:
Press_Release-an announcement released to the news media by a government body, organisation or firm, usually to obtain publicity or to offset some negative reaction to it or its products, also called a News Release.
Advertising_Pla-the steps or stages taken in planning an advertising campaign, the steps include identifying the target market, establishing the advertising objectives, developing the advertising budget, developing the advertising strategies, selecting the appropriate media, and evaluating the advertising effectiveness.
Advertising_Ins
an association representing the interests of individuals within the advertising industry in Australi ...
another definition in the dictionary:
Near_Pack_Premi-a sales promotion in which a gift is to be collected from elsewhere in the store by consumers who have purchased a particular product. See In-Pack Premium, On-Pack Premium, Premiums, With-Pack Premium.
Operating_Expen-all the costs incurred by a firm in carrying out its day-to-day activities.