Marketing Dictionary

another definition in the dictionary:

At_Home_TV_Shop-a form of non-store retailing in which products are shown on a television screen and presented enthusiastically by an announcer to stimulate impulse purchasing using credit card and telephone. See Non-Store Retailing.

Approach-the stage in the selling process in which a salesperson contacts a potential customer to make an appointment or to present a product.

Sale_of_Goods_A

various state legislation aimed at safeguarding consumers by ensuring that goods offered for sale are of reasonable quality and fit for their intended purpose.



see also:

Sales_Territory
the specific region or group of customers for which a salesperson has direct responsibility. ...

another definition in the dictionary:

Reverse_Recipro-a practice in which a firm gives supply preference to another from which it buys.

Per_Capita_Inco-average income per person in a population.

Brainstorming
an idea generating process commonly used in new product development, the process encourages open com ...

another definition in the dictionary:

Marketing_Audit-the periodic, orderly, objective review, analysis and evaluation of an organisation's marketing structure, goals, strategies, action plans, performance and results.

Regressive_Comm-a sales commission system in which the rate of commission paid decreases with the quantity of goods sold. See Progressive Commission.

Marketing_Contr
activities involved in checking that marketing action plans are producing the desired results, and t ...

another definition in the dictionary:

Industrial_Buye-individuals who purchase goods and services on behalf of the organisations by which they are employed, purchasing officers. See Organisational Buyer.

Planning_Horizo-the total timespan covered by a firm's marketing plans, the length of the planning horizon is commonly determined by the degree of uncertainty in the environment.

Horizontal_Mark
the organisation of marketing activities by independent firms on the same level in a marketing chann ...

another definition in the dictionary:

Drop_Shipper_-a marketing intermediary who receives orders from customers and forwards them to a producer for shipment direct to the customer, the drop shipper takes title to the goods but never actually handles them. Also called a Desk Jobber.

Closed_Territor-an exclusive territory assigned to a reseller by a manufacturer, the reseller is required to sell only to customers within the territory. Closed territories are generally illegal under the Trade Practices Act.

Accessory_Equip
goods and materials purchased by organisations for use in production, administrative, clerical or ma ...

another definition in the dictionary:

Qualifying_the_-asking questions to discover whether a prospective buyer has a need for the product, can afford it, and has the authority to buy.

Directive_Probe-questions posed to prospective buyers to obtain a better understanding of the customer and the customer's business.


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