another definition in the dictionary:
Marketing_Chann-the path or route taken by goods and services as they move from producer to final consumer, in addition to the goods and services themselves, title, information, promotion and payment also move along the marketing channels carry. Also called Channels of Distribution. See Channel Flows, Marketing Intermediaries.
Clutter-All non-programming time on radio and TV, this includes time given to advertsing commercials, station or channel promotions, station or channel identifications and program credits. Excessively high clutter levels may result in audience tune-out. See Clutter Level, Audience Tune-Out.
a marketing control measure used to determine whether the amount spent on sales administration in a given period was excessive, total expenditure on sales administration is expressed as a percentage of total sales revenue for the same period.
Buyer_Resolutio
the idea that a buyer decides to purchase only after mentally resolving five specific issues - need, ...
another definition in the dictionary:
Market_Research-the systematic gathering of information about a market by means of survey, observation or experimentation. See Marketing Research.
Limited_Line_St-the decision by a producer to offer a lesser number of product variations than is possible. See Full-Line Strategy.
Directories_
classified lists of names and adresses of individuals and organisations used in selling for prospect ...
another definition in the dictionary:
Current_Ratio-the commonest of three financial ratios used to evaluate a firm's liquidity, current assets are expressed as a percentage of current liabilities. See Acid-Test Ratio, Quick Ratio.
Product_Line_Le-the number of different products in a product line. See Product Line.
Gross_Rating_Po
a ratio measuring the value of a media schedule in advertising, calculated by multiplying reach by f ...
another definition in the dictionary:
Oligopsony-a market situation in which there are only a few buyers.
Activity_Report-reports requiring salespeople to provide details (such as number of calls made, new accounts opened, displays arranged, dealer sales meetings attended and so on) as a measure of their activity in a given period.
Near_Pack_Premi
a sales promotion in which a gift is to be collected from elsewhere in the store by consumers who ha ...
another definition in the dictionary:
Multinational_C-an organisation operating in several countries, often having a substantial share of their total assets, sales, and labour force in foreign subsidiaries.
Audience_Tune_O-a phenomenon which occurs when relatively large groups of a radio or TV audience drop concentration, or stop listening altogether, for a period, audience tune-out may result from high clutter levels of commercial advertising or station or channel promotions in the non-programming time. See Clutter, Clutter Level.
Advertising_Mes
the central, underlying idea or theme within an advertisement. ...
another definition in the dictionary:
Quantity_Adjust-see Price-Taker.
Features_and_Be-a selling style in which a salesperson is careful to relate each feature of the product being presented to a particular benefit which the feature will deliver to the buyer.