another definition in the dictionary:
Omnibus_Survey-a type of marketing research survey, commonly organised by a major professional marketing research company, in which different cross sections of the community are interviewed by probability sampling at regular intervals about buying habits, product and brand preferences, etc, called an 'omnibus' survey because any marketer can join in (on a regular or ad hoc basis), for a fee, to add questions.
Public_Relation-the relationship which exists between an organisation and its several publics, efforts to influence this relationship by obtaining favourable publicity.
Sales_Administr
a marketing control measure used to determine whether the amount spent on sales administration in a given period was excessive, total expenditure on sales administration is expressed as a percentage of total sales revenue for the same period.
see also:
Motivation
that which provides the inner drive for a person to act. ...
another definition in the dictionary:
Buyer_Seller_In-the close relationship between buyers and sellers, especially in organisational markets, where buyers become highly dependent on sellers for assured supply and delivery.
Buying_Committe-a group within a retailing organisation or chain which has responsibility for the purchase of merchandise for resale.
Closed_Territor
an exclusive territory assigned to a reseller by a manufacturer, the reseller is required to sell on ...
another definition in the dictionary:
Belongingness_a-the desire for love and affection from others. See Maslow's Hierarchy of Needs.
Judgment_Sample-a type of non-probability sample used in gathering primary data in marketing research, the sample is drawn from those whom the market researcher judges to be knowledgeable about the subject. See Probability Sample, Non-Probability Sample.
MAANZ
abbrev. Marketing Association of Australia and New Zealand. ...
another definition in the dictionary:
Scanning-see Environmental Scanning.
Single_Brand_Na
a brand name which is not accompanied by any other family or corporate brand name, for example, 'Sur ...
another definition in the dictionary:
Convenience_Pro-a category of consumer product purchased frequently and with little thought and effort.
Single_Zone_Pri-see Delivered Pricing, Uniform Delivered Price.
Contractual_Sal
salespeople who are not full or part-time paid representatives of a company but who sell for it on a ...
another definition in the dictionary:
Economic_Foreca-a prediction of the likely impact on the business environment of factors such as inflation, interest rates, unemployment, government and consumer spending, etc.
Free_Form_Prese-a selling approach which does not rely upon any set formula or method. See Formula Approach.
