another definition in the dictionary:
Product_Line_Mo-a strategy in which items in a product line are modified to suit modern styling and tastes and re-launched. See Product Line.
Mark_Down_Ratio-the difference between the original selling price of an article and the price to which it is reduced in order to sell it, expressed as a percentage of the reduced price, that is, if a firm sells an article originally priced at $20 for a reduced price of $15, the mark-down is $5 and the mark-down ration is 33.3 per cent, $5 being one third of $15.
see Outside Sales Facilities.
Media_Vehicle
a specific medium for the transmission of an advertiser's message. ...
another definition in the dictionary:
AIM-abbrev. Australian Institute of Management.
Chain_Store
a group of retail stores, centrally owned and managed, generally carrying the same kind of merchandi ...
another definition in the dictionary:
Exclusive_Deali-an arrangement in which a manufacturer prohibits a marketing intermediary from carrying competitors' products.
Sell_In-see Selling-In.
Individual_Prod
see Product Item. ...
another definition in the dictionary:
Sales_Quota-a sales assignment, goal or target set for a salesperson in a given accounting period, commonly used types of sales quotas are dollar volume quotas, unit volume quotas, gross margin quotas, net profit quotas and activity quotas.
Safety_Needs-the desire of humans for safety, shelter, security and warmth. See Maslow's Hierarchy of Needs.
High_Involvemen
products for which the buyer is prepared to spend considerable time and effort in searching. See Low ...
another definition in the dictionary:
Reinforcement_A-advertising intended to reassure purchasers, to tell them that they have done the right thing in buying the particular product and to explain how to get the best results and most stisfaction from its use, the purpose of reinfrcement advertising is to maintain market share.
In_Suppliers-suppliers who are already well known to an organisation and from whom they will purchase with confidence. See Out-Suppliers.
Market_Segmenta
the division of a totally heterogeneous market into groups or sectors with relatively homogeneous ne ...
another definition in the dictionary:
Shelf_Life-the period of time in which a product can remain on display in a retail store before the expiration of its 'use by' date. -
Functional_Risk-see Performance Risk.