another definition in the dictionary:
Aspirational_Gr-a sub-category of a reference group, consisting of individuals (not necessarily known personally) with whom a person desires to be associated. See Contactual Reference Group, Dissociative Reference Group, Membership Group, Reference Groups.
In_Store_Media-in-house media, usually radio or TV networks, inside department or variety stores to encourage foot traffic and generate more sales, music and news, as well as commercials and promotion, are carried by the media.
Sales_Agents
see Outside Sales Facilities.
see also:
Global_Brands
brands sold to world markets with essentially the same promotion. ...
another definition in the dictionary:
Complete_Segmen-the division of a market into segments consisting of individual customers and tailoring a product and marketing program for each. See Custom Marketing, Customised Marketing Mix, Disaggregated Market.
Hypermarche-see Hypermarket.
Halo_Effect
the transfer of goodwill from one product in a company's line to another, the attribution, by associ ...
another definition in the dictionary:
Specialty_Adver-an advertiser's message printed on small items such as diaries, note-pads and key-rings, usually to give away without obligation to prospective customers.
Habitual_Decisi-consumer decision making or problem solving requiring only minimal search for, and evaluation of, alternatives before purchasing. Also referred to as Automatic Response Behaviour, Routine Response Behaviour and Routinised Problem Solving. See Extensive Problem Solving, Limited Problem Solving.
Focus_Group
a qualitative marketing research technique in which an independent moderator interviews a small grou ...
another definition in the dictionary:
Line_Retrenchme-see Product Line Retrenchment.
Area_of_Dominan-the geographic region covered by a particular television station, also referred to as the station's Designated Marketing Area (DMA).
Possession_Util
the value given to a product by virtue of the fact that the purchaser has the legal right to own and ...
another definition in the dictionary:
Economic_Utilit-the ability of a good or service to satisfy a customer's needs or wants, the five kinds of economic utility are form utility, time utility, place utility, information utility and possession utility.
Sales_Forecast-an estimation of the likely volume of sales, measured in dollars and units, for a future planning period, typically, sales forecasting is done on the basis of past trends, sales force estimations, survey of consumer buying intentions, managerial judgement, or quantitative models.
Price_Ceiling
A price, usually imposed by law, above which market prices are not permitted to rise, also called a ...
another definition in the dictionary:
Product_Positio-a tool used in comparing consumer perception of the differences between products or brands, consumers are asked to mark the particular location of a product or barnd on a two-dimensional 'map', where the axes of the map are attributes felt by consumers to be important. See Perceptual Mapping.
Formula_Approac-an approach to selling in which the salesperson uses a formula such as AIDA - awareness, interest, desire, action - as a guide to taking the buyer from one stage of the buying process to the next, also called the Mental States Approach. See AIDA Concept.
