another definition in the dictionary:
Portfolio_Tests-a method of pre-testing an advertisement, after looking through a portfolio of different versions of a particular advertisement, respondents chosen from the target market are asked to recall in detail those which they can remember.
Product_Develop-a growth strategy in which the firm develops new products for existing markets.
Sales_Analysis
the break-down of sales figures by region, product, customer, market, etc. for a given period as a control measure.
see also:
Discount
a reduction off the list price offered by a producer to a buyer, five types of discounts are common: ...
another definition in the dictionary:
Service-an intangible product, any product offering that is essentially intangible.
Buying_Allowanc-a trade sales promotion in which buyers are offered a price reduction for each carton, case, etc. purchased during the period of the promotion. See Allowances.
Sales_Literatur
printed materials (brochures, catalogues, price lists, etc.) to be used as selling aids. ...
another definition in the dictionary:
Face_Validity-the apparent plausibility of the results of marketing research, which on the basis of logic and common sense, seems to be correct.
Free_Standing_I-brochures, leaflets and similar advertising material distributed with magazines and newspapers as loose inserts.
Judgment_Sample
a type of non-probability sample used in gathering primary data in marketing research, the sample is ...
another definition in the dictionary:
CBD-abbrev. Central Business District.
Complex_Decisio-in consumer behaviour, buying which is associated with the purchasing of high-involvement products which are important to the consumer and therefore require considerable thought and effort. Also referred to as Extensive Problem Solving. See High-Involvement Products.
Date_Stamping
See Open Dating. ...
another definition in the dictionary:
Performance_All-a discount or price reduction given to a wholesaler or retailer who promises to perform some additional activity (special display, etc) to sell a greater quantity of product.
Sales_Promotion-a marketing control measure used to determine whether the amount spent on sales promotion was excessive, total expenditure on sales promotion in a given period is expressed as a percentage of total sales revenue for the same period.
Geographical_Pr
a pricing method in which customers bear the freight costs from the producer's location to their own ...
another definition in the dictionary:
Single_Line_Sto-a retail store selling a wide assortment of goods in a basic line, such as women's clothing, hardware, cosmetics.
Consumer_Attitu-see Attitudes.
