Marketing Dictionary

another definition in the dictionary:

Pressure_Group-any group of individuals who work together to exert an influence upon the decision-making of a company to achieve some specific outcome.

Mail_Surveys-a relatively inexpensive method of obtaining data in a marketing research study, mail surveys keep interviewer bias to a minimum, but they require considerable time to conduct and response rates are generally low.

Sales_Analysis

the break-down of sales figures by region, product, customer, market, etc. for a given period as a control measure.



see also:

Media_Vehicle
a specific medium for the transmission of an advertiser's message. ...

another definition in the dictionary:

Managerial_Judg-a forecasting method in which predictions about the likely level of sales for a specified future period are made by experienced senior managers.

Manufacturer_s_-a brand owned or controlled by an organisation the primary commitment of which is to production rather than distribution, also called a National Brand. See Distributor's Brand, Private Brand.

Proactive_Marke
marketing activites which anticipate competitive action and attempt to forestall it, offensive strat ...

another definition in the dictionary:

Expected_Return-cepted. Also called the Expected Value Method and Expected Value Analysis.

Package_Modific-making any change to the attributes (shape, colour, size, graphics, lettering, etc.) of a package.

Multiple_Exchan
a term used in non-profit marketing in reference to the fact that non-profit organisations must deal ...

another definition in the dictionary:

Divisional_Mark-a marketing manager with responsibility for the marketing activities of one of the operating divisions of a company.

Growth_Rate-see Market Growth Rate.

Portfolio_Analy
the systematic evaluation or assessment of a company's businesses or products, two variables frequen ...

another definition in the dictionary:

Exponential_Smo-a quantitative technique for sales forecasting using historical data weighted to favour the most recent information.

Organisational_-the study of the motives and actions of, and the influences upon, organisations while engaged in purchasing goods and services.

Banded_Pack
a consumer sales promotion in which two related product items are banded together and sold at a spec ...

another definition in the dictionary:

Centre_of_Influ-a prospecting method based on referrals, a salesperson uses influential people (bankers, solicitors, consultants, etc) to obtain leads to potential buyers. See Key Influence People.

Market_Attracti-the degree to which a market offers opportunities to an organisation, taking into account the market size and growth rate and the level of competition and other constraints.


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