another definition in the dictionary:
Market_Segmenta-the organisation of a firm's marketing activities so that a separate division is responsible for each of its major market segments. See Organisational Structure.
Electronic_Reta-the use by customers of computer terminals in conveniently located shopping kiosks to call up product information and then to place orders using credit cards.
a manufacturer's office established simply to facilitate sales, no manufacturing is done at this location.
Brand_Identific
decisions relating to the type of brand to give to a product, four brand identity alternatives are a ...
another definition in the dictionary:
Phantom_Freight-a freight charge imposed upon a customer in excess of the true freight cost incurred by the supplier. For example, in the base-point pricing approach, a local customer will be charged a phantom freight when the freight charge is calculated from an arbitrarily-chosen, possibly distant, central point. See Base-Point Pricing.
False_Objection
see Hidden Objection, Objections. ...
another definition in the dictionary:
Advertising_to_-a marketing control measure used to determine whether the amount spent on advertising in a given period was excessive, total advertising expenditure is expressed as a percentage of total sales revenue.
S_Type_Response-a response to an advertisement or an advertising campaign which is slow to take effect but gradually gathers pace. See C-Type Response.
Shelf_Managemen
the process of determining the number and location of shelf facings in a retail store. See Shelf Fac ...
another definition in the dictionary:
Disposable_Inco-the balance of a person's income after payment of tax liability. See Discretionary Income.
Product_Push_Ap-an approach to the generation of new product ideas in which a company's strengths rather than market needs are given prime emphasis. See Demand-Pull Approach.
Shipping_Packag
outer packaging (cartons, for example) in which products are packed for storage and transport. See P ...
another definition in the dictionary:
Curbside_Sales_-informal coaching or training of a sales representative by a supervisor in the field. See Buddy System, Formal Training, On-the-Job Training.
Competitive_Ana-the assessment of the strengths and weaknesses of competing firms.
Marketing_Mix__
product, price, promotion and place (distribution) - that the firm blends to produce the desired mar ...
another definition in the dictionary:
Cluster_Analysi-a multivariate statistical technique used to identify entities with similar characteristics from those without them.
Clutter_Level-See Clutter, Audience Tune-Out.