another definition in the dictionary:
Import_Quota-a government-imposed limit on the number, quantity or value of a product to be imported, usually to protect local industry.
Bargaining_Powe-the strength or influence one party has in a business negotiation, the capacity of one party to dominate by virtue of its size or position or by a combination of personality and negotiating tactics.
Sales_Calls
the visits salespeople make to a buyer's premises in order to sell their companies' products.
see also:
Brand_Leveragin
broadening a company's product range by introducing additional forms or types of products under a br ...
another definition in the dictionary:
Reseller-a middleman, one who buys merchandise to resell it at a profit.
Consumer_Behavi-the behaviour of individuals when buying goods and services for their own use or for private consumption.
Full_Service_Re
a marketing research firm which can offer a client a complete range of services, including problem d ...
another definition in the dictionary:
GRP-See Gross Rating Points.
Contractual_Ver-a form of vertical marketing system in which independent firms at different levels of distribution are tied together by contract to achieve economies of scale and greater sales impact. See Administered Vertical Marketing System, Corporate Vertical Marketing System, Vertical Marketing System.
Inseparability
one of the four characteristics (with intangibility, perishability and variability) which distinguis ...
another definition in the dictionary:
Entertainment_M-promotion of a product by means of movie tie-ins, endorsement by entertainment industry celebrities, or similar. See Movie Tie-ins, Endorsement.
Pipeline_Transp-the carriage, delivery or shipment of a gas or liquid product by pipeline.
Alternative_Adv
advertising which uses media other than the traditional media, examples of alternative advertising i ...
another definition in the dictionary:
Research_Design-the controlling plan for a marketing research study in which the methods and procedures for collecting and analysing the information to be collected is specified.
Screening_Inter-an early stage in the sales hiring process when supervisors meet with applicants to arouse further interest in the most promising and to identify those who are unsuitable.
Non_Packaged_Go
a sub-category of consumer non-durables, for example, petrol is a non-packaged consumer non-durable ...
another definition in the dictionary:
Diffusion_Proce-the manner in which an innovative technology spreads across a market group by group according to the readiness of each group to adopt it. See Diffusion of Innovation.
Sell_Off_Period-the duration of a particular sales promotion, the time from the launch of the sales promotion to the end of the special offer.
