another definition in the dictionary:
Idea_Generation-the first stage in the new product development process - the sourcing of ideas for new products, important sources include the firm's own R & D work, focus groups, competitor's products and suggestions from customers, distributors and salespeople. See New Product Development.
Multiple_Pricin-see Flexible Pricing.
Sales_Contests
sales promotions aimed at members of a company's sales force, sales contests are competitions designed to boost sales and lift performance by offering awards or prizes to top-achievers in a sales team in a given period.
see also:
Representativen
the degree to which a sample of consumers in a marketing research study represents the characteristi ...
another definition in the dictionary:
Broad_Assortmen-an assortment strategy in which a reseller decides to carry a wide range of related product lines. See Assortment Strategies, Deep Assortment, Exclusive Assortment, Scrambled Assortment.
Open_Dating-an aspect of labelling in which certain products are required, either by law or under voluntary industry codes, to be marked with a 'use-by' date to indicate their expected shelf life, also called Date Stamping.
AANA
abbrev. Australian Association of National Advertisers ...
another definition in the dictionary:
Expert_Forecast-a sales forecasting method in which outside specialists or industry experts - economists, academics, management consultants, advertising executives, etc. - are asked to assist in the preparation of the sales forecast.
GNP-abbrev. Gross National Product
Pre_Ticketing
the practice by a vendor of placing a tag on each product sold listing its particular style, size, c ...
another definition in the dictionary:
Isolation_Effec-the notion that a price will appear more attractive if the product is placed in the store next to a an alternative product which is more expensive.
Brand_Switching-the changing of support and conviction for one brand to a competing brand. See Brand Loyalty.
Marketing_Mix__
product, price, promotion and place (distribution) - that the firm blends to produce the desired mar ...
another definition in the dictionary:
Conversional_Ma-marketing activity intended to get people to change their ideas and attitudes about something they dislike.
Personal_Interv-a face-to-face meeting with a client, job applicant, buyer, marketing research respondent, etc.
Advertising
the paid, public, non-personal announcement of a persuasive message by an identified sponsor, the no ...
another definition in the dictionary:
Industrial_Dist-a marketing intermediary, roughly equivalent to a wholesaler in consumer markets, who purchases industrial products in bulk from manufacturers for resale to small industrial users.
