another definition in the dictionary:
Incremental_App-an approach used in determining the ideal size of a sales force based on the difference between the expected gross profit that will be earned by the addition of an extra salesperson and the cost of hiring, training and maintaining that salesperson.
Product_Mix_Con-the degree of closeness or relatedness between product lines in the product mix. See Product Line, Product Mix.
Sales_Effect_Re
marketing research to assess the effect an advertisement or some other promotional activity is having, or has had, on sales of the product being advertised. See Advertising Effectiveness.
see also:
ACTU
abbrev. Australian Council of Trade Unions. ...
another definition in the dictionary:
Deciders-those who actually make the decision in the organisational buying process, the deciders are often difficult to identify because they may not necessarily have the formal authority to buy. See Buying Centre.
ADMA-abbrev. Australian Direct Marketing Association.
Audimeter
a mechanical instrument or device for monitoring television usage and program choice (for ratings su ...
another definition in the dictionary:
Bait_Advertisin-an advertising practice, now illegal in Australia, in which attractive, low-priced goods, few or any of which are actually in stock, are advertised to attract purchasers to a store or selling place.
Penetrated_Mark-the individuals or organisations in a particular market who have already purchased the product.
High_Price_Stra
a planned approach to pricing, appropriate in situations of inelastic demand, in which an organisati ...
another definition in the dictionary:
Product_Positio-see Market Positioning.
Routine_Respons-a buying situation in which the buyer has had considerable past experience, also called Automatic Response Behaviour or Habitual Response Behaviour. See Extensive Problem Solving, Limited Problem Solving.
Innovators
the small group of alert people who are the earliest to adopt a new product. See Diffusion of Innova ...
another definition in the dictionary:
Activity_Quota-a common form of sales assignment, goal or target used to measure a sales representative's performance in relation to his or her selling activities, activities used in this way include total calls made, total sales made, number of new accounts opened, number of displays set up, and so on. Other common forms of sales quotas are unit volume quotas, dollar volume quotas, gross margin quotas and net profit quotas. See Sales Quota.
Psychological_P-pricing intended to influence the customers' perception of the actual price of a product, two common forms of psychological pricing are odd pricing and prestige pricing. See Odd Pricing, Prestige Pricing.
Inventory_Turno
the ratio of dollar or unit sales or gross profit to average inventory, used in inventory control wh ...
another definition in the dictionary:
Advertising_Pla-the basic issues or selling points that a company wishes to have included in an advertising campaign.
Performance_All-a discount or price reduction given to a wholesaler or retailer who promises to perform some additional activity (special display, etc) to sell a greater quantity of product.
