another definition in the dictionary:
Observation_Met-an method of obtaining marketing research data by watching human behaviour, mechanical monitoring devices are also commonly used.
Distribution_Ma-see Physical Distribution Management.
the effectiveness of an advertisement or advertising campaign in boosting sales of a product, generally hard to measure as sales may be influenced by factors other than advertising, such as the product's price, its other features, its availability and the actions of competitors. See Advertising Effectiveness.
Consumer_Resear
marketing research into the requirements, opinions, attitudes, etc. of consumers. ...
another definition in the dictionary:
Decision_Flow_D-see Decision Tree.
Negotiated_Rate-a non-standard charge for the carriage of goods agreed to by both manufacturer and transport company.
Price_Space
the price difference between items in a product line, having the right amount of price space is ofte ...
another definition in the dictionary:
Liquidity-current assets, other than inventory and work in progress, to which a firm has ready access, liquidity represents a company's ability to meet its immediate liabilities.
Business_Plan-a blueprint for building a company, containing a definition of the company's mission, identified opportunities, objectives, strategies and action plans and control and evaluation measures.
Personality
the distinctive character of an individual, used as a basis for the psychographic segmentation of a ...
another definition in the dictionary:
Product_Positio-a tool used in comparing consumer perception of the differences between products or brands, consumers are asked to mark the particular location of a product or barnd on a two-dimensional 'map', where the axes of the map are attributes felt by consumers to be important. See Perceptual Mapping.
Plain_Vanilla-slang term for a product with only the most basic features, see Bells and Whistles.
Problem_Solving
an approach to selling in which the salesperson works with the buyer to evaluate alternative solutio ...
another definition in the dictionary:
Service_Form_Co-organisations offering products of different types which can help an individual to fulfil a particular desire. For example, a person who wants to do a creative hobby course could enrol in a photography course conducted by the YWCA or a painting course conducted by the Council of Adult Education, these course providers are service form competitors..
Consideration_S-see Evoked Set.
Desk_to_Desk_Di
a form of business-to-business selling in which firms purchase and use computer databases to locate ...
another definition in the dictionary:
Order_Generatio-advertising, personal selling and sales promotion.
Disposable_Inco-the balance of a person's income after payment of tax liability. See Discretionary Income.