another definition in the dictionary:
Brand_Mark-the part of a brand which can be seen but not spoken, the logo, symbol or design that forms part of the brand. See Brand Name.
Place_Utility-the value given to a product by virtue of the fact that it is where it is wanted.
Sales_Engineer
a salesperson hired primarily for engineering knowledge or strong technical skills.
see also:
Screening
an early stage in the new product development process when ideas for new products are sifted or scre ...
another definition in the dictionary:
SELECT-acronym for Situation analysis, Explicit statement of the problem, Laying out the research design and collecting data, Evaluating the data and making a decision, Creating a plan to implement the decision and Testing the correctness of the decision - a six-step approach to the process of marketing research.
Horizontal_Pric-the practice, usually unlawful, of sellers of different brands of the same product making agreements to charge the same price to consumers. See Collusion, Price Fixing, Vertical Price Fixing.
Class_Rate
the standard charge for the shipment of goods by a carrier. ...
another definition in the dictionary:
Product_Attribu-distinctive tangible and intangible features of a product that give it its value to a user.
Channel_Conflic-discord among members in a marketing channel. See Horizontal Channel Conflict, Inter-type Channel Conflict, Marketing Channels, Vertical Channel Conflict.
Lead_Generation
the activity of identifying potential customers. ...
another definition in the dictionary:
Brand_Image-the feelings, moods, emotions and connotations evoked by a brand.
Planned_Economy-,also called Controlled Allocation System, Command System, see also Free Market System, Capitalist System.
Break_Even_Anal
a method of determining the number of units of a product that must be sold at a given price in order ...
another definition in the dictionary:
Channel_Leaders-see Channel Captain.
Marketing_Depar-a term used to refer to the orientation of an organisation which has established a separate department to look after its marketing activities but which is not totally imbued with the marketing philosophy.
Information_Ori
an advertising plan or tactic intended to maintain a brand's image over time (rather than to change ...
another definition in the dictionary:
Qualified_Avail-the individuals and organisations in a particular market who are interested in a product, can afford it, and who are not prevented from purchasing by any access barrier or legal restriction.
Product_Based_C-see Product Form Competitors.
