another definition in the dictionary:
Negotiated_Rate-a non-standard charge for the carriage of goods agreed to by both manufacturer and transport company.
Hard_Sell_Appro-an approach to selling in which the salesperson puts pressure on the buyer to make a commitment to purchase, an approach typical of the period of the 'selling era' from the 1930s to 1950s.
a method of forecasting future demand for a product by adding together what each member of the sales force expects to be able to sell in his or her territory.
Ideal_Brand_Mod
a model used to study consumer evaluation of alternative products, the consumer compares actual bran ...
another definition in the dictionary:
Capital_Items-long-lived business assets (buildings, plant and equipment, etc) of a firm.
Commercial_Trav-a late nineteenth century term of American origin for a salesperson.
Advertising_Pla
the steps or stages taken in planning an advertising campaign, the steps include identifying the tar ...
another definition in the dictionary:
National_Market-a marketing manager with the responsibility for the nation-wide operations of a marketing division.
Dealer_Listing-the namimg in a product advertisement of certain retailers who have stocks, the naming of dealers is done as a convenience to consumers and to encourage the retailers to carry higher stock levels. Also referred to as Tagging.
Product_Line_Fi
introducing new products into a product line at about the same price as existing products. See Produ ...
another definition in the dictionary:
Brand_Concept-the image that the brand sponsor wants a particular brand to have, the desired positioning of the brand in the market and in the minds of consumers.
Product_Line_Le-the number of different products in a product line. See Product Line.
Corporate_Umbre
a term used in reference to the use made of the corporate name and corporate image as a shield for n ...
another definition in the dictionary:
Parasitic_Adver-advertising by one group which has an adverse effect upon another group. For example, the advertising of lamb may reduce sales of beef, the advertising of apples may reduce sales of pears.
Experience_Curv-see Learning Curve.
Horizontal_Dive
a growth strategy in which a company seeks to add to its existing lines new products that will appea ...
another definition in the dictionary:
Single_Source_D-marketing research information, collected from the same source - by people-meters and scanning devices, for example - that makes it possible to link an individual's purchasing behaviour to specific media exposure.