another definition in the dictionary:
Assembly_Market-see Assemblers.
Experimental_Va-the variables a researcher manipulates in conducting an experiment, also called Explanatory Variables. See Dependent Variables.
Sales_Force_Com
a method of forecasting future demand for a product by adding together what each member of the sales force expects to be able to sell in his or her territory.
see also:
Breadth_of_Prod
see Width of Product Line. ...
another definition in the dictionary:
Citizen_Action_-one of the several types of public which may influence an organisation's decision-making, a group within a community which may exert pressure on an organisation to act in a certain way, pressure groups. See Pressure Group, Publics.
Organisational_-the sum of all industrial, institutional, reseller and government markets whose buyers purchase products for use in making other products, for resale, or in the operation of their businesses.
Multiple_Segmen
targeting a number of distinct segments in the same market and developing a separate marketing mix f ...
another definition in the dictionary:
Communication_P-the process by which a message, encoded by a sender, is transmitted through a medium to a receiver, who encodes the message and provides feedback.
Brand_Reinforce-activity associated with getting consumers who have tried a particular brand to become repeat purchasers and with attracting new users, brand reinforcement is a key objective of the growth stage of the product's life cycle. See Growth Stage of the Product Life Cycle.
Quick_Ratio
one of three financial ratios commonly used to evaluate a firm's liquidity, calculated by dividing c ...
another definition in the dictionary:
Intensive_Growt-growth opportunities related to a company's current operations, intensive growth opportunities are market penetration, product development and market development.
Display_Allowan-a type of trade sales promotion in which buyers are given incentives in the form of price reductions or merchandise to encourage them to display the items purchased prominently. See Allowances.
DMA
See Designated Marketing Area. ...
another definition in the dictionary:
Disaggregated_M-a market in which separate products must be made for each customer because each has different needs, also referred to as Complete Segmentation. See Customised Marketing Mix, Market Atomisation Strategy.
Closed_Territor-an exclusive territory assigned to a reseller by a manufacturer, the reseller is required to sell only to customers within the territory. Closed territories are generally illegal under the Trade Practices Act.
Contractual_Ver
a form of vertical marketing system in which independent firms at different levels of distribution a ...
another definition in the dictionary:
Full_Function_M-see Full-Service Wholesaler.
Product_Develop-a growth strategy in which the firm develops new products for existing markets.
